ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.

How to Find What Works in Your Marketplace?

Overture provides an excellent tool to find what people are looking for on the internet. For all practical purposes, you can use that to apply to other types of marketing.

Go to http://inventory.overture.com. Type in some keywords that apply to your product or service. Overture will provide the number of times that search word was searched in the last month, and it will also provide a list of related words and how many times they were searched. This provides a really excellent tool to research what people are wanting, and how they are looking for them (at least what words they are relating to that search).

Using my business as an example: I provide training (sales, customer service, leadership and several other things).

So, which ones are in demand right now? I can do a search for "training" on Overture.

The results are:

Training --searched 165,196 times

Online training, searched 149,418 times

Management training, searched 133,499

Sales training, searched 70,496

What can we learn from this?

It looks like I should focus more online training instead of face-to-face, or local training.

Management training is being searched for almost 2 times as much as sales training. So, shouldn't I focus more on management training over sales training? I'll certainly have a larger market.

This can be applied to almost any kind of marketing, direct mail, cold calling, email, website, etc. Not only can I find the best direction (management training) but I can also find the right words to use in a direct marketing piece before sending it.

Here's another one.

Use GoogleAdwords, a pay-per-click online marketing campaign to find what works. If you haven't experienced GoogleAdwords, just go to www.Google.com and search for something. When the listing shows up there will be 2-3 sponsored listings across the top of the page, and 5-6 down the right hand side. These are pay-per-click ads, those companies pay for the ads only when someone clicks on them. You are taken to that site. At that time the sponsoring company pays so much for each time someone clicks on it.

A really fantastic way of using this for a marketing study is that within 1-2 days, there will have been enough clicks to know which search words are working.

Another one of the fantastic benefits of GoogleAdwords is that they allow alternating ads in an Adword campaign. So for any campaign you can have several different ads running. Within just 1-3 days there will have been enough people searching and clicking through that you can see

Which search words are searched for the most often

Which one of the ads are producing the most click-thru's

It isn't unusual to see a 2 to 1 difference between the ads. So now you know how to say what in an ad and what kind of typical response rates you might have.

You can also take the best ad, tweak it again. Check back in a few days and know if you've improved it or not. I've seen pay-per-click ads crawl upward to 10-15% response rates in a matter of a week.

Now, it's time to start using those same words and structure in our next direct mail, or other direct marketing campaign. It's fast and very economical. Instead of taking weeks and costing a ton of money like a traditional test market would, we know in days what works for a lot less.

Want to know how many people are looking for your product in your small geographical area? Set up a GoogleAdword campaign and set the geographic limitation to your address with a known radius. Come back in a few days and see how many searches you got in that territory. Then go out with your local direct marketing with what you just learned.

Even if you aren't an e-commerce site you can learn a lot about what works in marketing this way.

Alan Boyer, President/CEO of The Leader's Perspective, LLC, is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains.

With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is:

Helping the business owners/employees develop the business skills

Helping them overcome the limitations and attitudes that they built between their ears (the self imposed limitations, I can't, this won't work for me, I'm different)

By helping them find the breakthroughs in their business and thinking

Helping companies worldwide reach further than they EVER thought possible... .FASTER

http://www.leaders-perspective.com/Small-Business-Help.aspx

mailto:AlanBoyer@leaders-perspective.com