ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Is Your Business Benefiting From The Export Trading Company Act Of 1982?

The advantages of exporting are clear. Increased exports greatly benefit a country's economy, because they create jobs, stimulate economic growth, bring in tax revenues, and enable domestic industries to compete in international markets. Firms that export can grow faster, because they can utilize idle capacity, reduce dependence on domestic markets, increase product lifecycles, and simply make more money.

Previously, the vast U.S. domestic market usually provided American companies ample opportunities to grow and remain profitable. Now, domestic market saturation and increased international competition are taking their toll, leaving U.S. companies with tighter margins and little room for growth. This forces many businesses to look to international markets for new opportunities.

The U.S. government has recognized the significance of increased exports for the overall health of our economy and has created a sizable infrastructure of export assistance programs to help U.S. companies to export successfully. One of the highlights of these efforts is the Export Trading Company Act of 1982 ("ETC Act").

The ETC Act was modeled after the large and powerful Japanese trading intermediaries called Shogo Shosha. These intermediaries helped Japan become one of the top exporting countries in the world, achieving a 58 billion dollar trade surplus with the United States. While using the Japanese trading companies as a model, the ETC Act was designed to eliminate two major impediments that prevented small and mid-size businesses from successfully developing foreign markets. By creating exceptions in U.S. antitrust and banking laws, the ETC Act created significant opportunities for small and medium-sized businesses to cooperate in their efforts to exploit international markets.

Antitrust Immunity

Small and mid-size exporters do not have the resources to create separate export departments and often needed to cooperate with competitors by pooling resources or creating joint ventures. Before the passage of the ETC Act, these cooperative activities created serious antitrust risks, since the U.S. antitrust laws prohibit competitors from sharing information and discussing prices. The threat of antitrust litigation, being one of the costliest, often prevented U.S. companies from developing joint export programs backed by adequate resources.

The ETC Act eliminated this uncertainty by introducing a certificate of review program. The program, administered by the Commerce and Justice departments, offers exporters immunity from federal and state government antitrust prosecution for export activities specified in the Certificate. Although, the Certificate does not prevent private parties from bringing antitrust suits against a certificate holder, it provides significant procedural advantages, including a shorter statute of limitations. The certificate holder enjoys a presumption of legality and can collect attorneys' fees from an unsuccessful antitrust plaintiff. If the private antitrust plaintiff prevails in its suit against the certificate holder, it may obtain only actual damages, and not the treble damages (three times actual damages) available in most antitrust cases. The Commerce Department calls the certificate of review an "insurance policy" against dubious and frivolous suits.

Bank Holding Company Participation

The U.S. banking system, one of the most sophisticated in the world, has developed considerable expertise and a wealth of resources on international trade. To enable U.S. exporters to benefit from this knowledge base and expertise, Title II of the ETC Act authorizes bank holding companies ("BHCs") to make equity investments in Export Trading Companies ("ETCompanies"). To ensure adequate separation between BHCs' export trade and deposit-taking functions, the ETC Act allows BHCs to invest in ETCompanies that meet the statutory definition and comply with additional regulations issued by the Federal Reserve Board. Equity ownership by BHCs not only provides seed capital or infusion of cash to enable ETCompanies to get off the ground, but offers other significant advantages. As mentioned earlier, BHCs can act as an invaluable source of international trade expertise. Additionally, many BHCs have branches in various countries and can assist ETCompanies in locating foreign distributors and purchasers.

The Role of Trade Associations

Trade associations can play a significant role in the formation of ETCompanies. The broad membership of associations provides an effective mechanism for creation of large trading houses. Each of these members—export service companies, bank holding companies, law firms, accounting, and consulting firms—can contribute their specialized knowledge and expertise to form an ETCompany that will resist cutthroat international competition and succeed in foreign markets.

A number of trade associations have already taken advantage of the ETC Act to secure antitrust immunity for their members. In 2003, Virginia Apple Growers Association obtained certificates of review for its members, who formed VAGA joint venture for exporting U.S. grown apples to foreign markets. During the first year of operation, VAGA generated export sales of over $600,000. Other organizations are beginning to notice the advantages of the ETC Act and form consortia to actively explore how their members could benefit from the Act.

Because American businesses have largely remained unaware of the advantages of the ETC Act, they have not fully utilized its potential. However, favorable exchange rates, growing interest in exporting, and the increasing awareness of the benefits of the ETC Act are likely to foster formation of many more export trading companies that successfully export U.S. goods and services to foreign markets.

John Bekian is an associate in the New York office of Berg & Duffy, LLP , which focuses on International business transactions and international litigation.