ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.
Republicans and Sex

Purchasers of Online Business Opportunities Fights Back
Internet entrepeneurs David Vallieres and David Cassell have launched the Ratings Hub, a website that provides free access to 100s of consumer reviews and ratings of Online Business Opportunities and Services. Prospective purchasers of Online business opportunities are now able to make more informed decisions as to which products can help them achieve financial freedom and which are nothing but empty promises.

Ca Custom Promo Announces Launch of Website and Plans to Lead Upper Michigan in Promotional Marketing
The Ca Custom Promo Company announces the launch of their website www.cacustompromo.com, with a desire to lead the area in promotional marketing efforts.

Leopard Solutions' New Weekly Video Webinars Offers Legal Professionals Tips And Tricks On Using Web-based Legal Tools
Leopard Solutions is now offering free weekly video 'webinars' designed to help legal professionals research law associates using The Leopard List, investigate law firms with Leopard Reporting, find employment using the Leopard Job Search more effectively and stay up-to-date about the legal marketplace.

10 Step-by-Step Business Startup Guide: Step 7
STEP 7: Support Team

An Introduction To Email Marketing
I once ordered some goods online via an online store and during the process I gave the company the authority to keep in touch with me via email Now what they decided to do with my email was quite ingenious, every week since I purchased that product they have sent me an email illustrating special offers available only for people who shop on their web store

Mirna Bard Proudly Announces Launch of Search Engine Marketing Services Firm
NuReach Global will provide Internet marketing services, including search engine optimization and pay per click advertising management to all sizes of businesses.

Internet Marketing Tips from a 10-Year Old?
Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened.

6 Easy Steps to Separating Your Personal Life from Your Business
If you work from home, chances are you already know that you're really pulling "double duty". You probably work on your business while doing the laundry, corralling the kids, or fixing dinner.

Arizona Marketing Firm, Off Madison Ave, Launches New Agency Web Sites
Off Madison Ave, one of the leading and fastest-growing integrated marketing communications agencies in the Valley, announced today the launch of its redesigned Web site.

Which Is The Best Franchise Business?
There are many franchise opportunities in the market and the most common question I get asked is "which is the best franchise business?" My answer usually is "It depends on your personal skills and lifestyle."

Sofitel Recognized in Business Traveler's 2007 Best in Business Travel Awards
Sofitel Luxury Hotels Tops the List as Best Hotel Chain in Europe

1099 Video Education Resource Released by The Accounts Payable Network
The Accounts Payable Network (TAPN), the leading accounts payable resource for financial professionals, announces today a new 1099 video resource to help companies comply with IRS reporting regulations. Organizations must mail 1099-MISC forms, which report payments to independent contractors and certain vendors, by January 31, 2008 and to the IRS as soon as February 29, 2008, or face fines.

OKI Printing Solutions is Redefining the A3 Color MFP Category with the Launch of the New CX3641 MFP: New, Award-Winning Business Color MFP Inco
Oki Data Americas, which markets its products under the OKI(R) Printing Solutions brand, today introduced the award-winning CX3641 MFP (multifunction product). This innovative product is redefining the color MFP category by including unprecedented document management integration and color management capabilities as standard features. An embedded approach marks a first for A3 color MFPs by eliminating the need for additional dedicated PCs and servers, allowing easy integration of the CX3641 into existing DMS systems. With these advanced features, IT professionals can now simplify complex and time-consuming processes to boost workgroup productivity, manage costs and still have the support of a robust business color MFP for standard business u...

Are You in the Relationship Business?
Are you in the relationship business? Of course you are. Everyone who has to work with, deal with, sell to, convince, is! Unless you're on a deserted island, you must connect with, interact, and influence people every single day.

Internet Marketing And The Integrity Of Belief
Marketing by its very nature demands that you have a firm and steady belief in the product you represent. You have to count the product as so valuable that it would make no sense to keep the product away from those who would most benefit from the product.

Small Business Strategies - Four Critical Success Factors


Scenario One

During a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the same 3 goals from everyone or would he receive 5, 10 or even 25 different goals? The business owner shook his head and thoughtfully responded, "No, I am sure that I would receive more than 3 goals." He was then asked to consider what these misdirected actions from his employees were costing him in terms of missed opportunities.

Scenario Two

At another presentation, a business owner was asked if she set goals? She responded quite enthusiastically, "Of course, I set goals." She was asked a follow-up question: "Can you state with 100% conviction that your employees know how to consistently achieve both their personal and professional goals?" After a few moments, she replied "No." She was then asked how this lack of knowledge potentially affected her bottom line?

Scenario Three

A president of a company was asked: "Have you ever seen behavior inconsistent with your strategic plan?" He quickly answered "Yes!" A second question was asked, "What did you do about it?" "Well, we sent them to training and within 6 months we had to send them back again?" A final question was then posed to the President. "Are these performance failures a result of a lack of knowledge or skills or due to poor attitudes and habits?" The president immediately said "Why bad attitudes and poor habits." Again, the facilitator asked another question: "What are all these re-do's costing your company?"

Scenario Four

During the annual meeting, the CEO of a manufacturing company informed her executive team that she wanted to achieve a 10% growth during the next 12 months. The VP of Operations made plans to purchase new manufacturing equipment for some new products while the VP of Marketing & Sales began to implement a plan selling existing products. The CFO decided to cut budgets to capital improvements and marketing. All three executive team members believed that their actions would help achieve the 10% growth.

These scenarios shared four critical success factors (CSF's) that impede all organizations from achieving consistent results: communication, goal setting and goal achievement skills, attitudes and alignment.

Critical Factor #1: Communication is the key to unlocking the potential within businesses as well as individuals. When the goals are in alignment with the vision and consistently communicated from top down, then performance excellence is much more likely to happen. Inconsistent communication contributes to missed targets and lowers the performance for the entire organization.

Critical Factor #2: Goal setting and goal achievement are learned skills. Unfortunately, many presume that these skills are acquired during the K-12 educational experiences through the "Osmosis Process." Also, these skills are not actively taught in the corporate setting. Yet, consistent goal achievement or the results are what every organization seeks.

Critical Factor #3: Attitudes drive behaviors that result in change. Many companies focus on trying to change negative behaviors because they are experiencing negative change. However, when the negative attitudes are replaced with positive attitudes, those attitudes will drive positive behaviors creating positive change. By failing to address negative attitudes, new trends, changes or initiatives, the result is wasted resources creating a negative drain on the "KASH Box."

Critical Factor #4: Alignment is necessary to ensure that the desired results are achieved. Performance excellence happens when the strategies, systems and people are working together to build loyal internal customers that drive loyal external customers. The much heard adage about "Getting everyone to row in the same direction" is true, but probably should be amended to include the following "by using the same paddles."

When these four CSF's work together, results happen quicker and create a culture of working "smarter and not harder." The following questions may help you to achieve the consistent results that you desire:

1. Do I know with 100% accuracy that every employee can clearly articulate the top 3 goals for the organizations?

2. Does every person within the organization consistently sets and achieves all of his or her personal and professional goals?

3. Does everyone within the organization at ALL times consistently demonstrate positive attitudes?

4. Are the strategies, systems and people in alignment to build loyal internal customers?

Leanne Hoagland-Smith helps individuals and organizations to secure results usually within 2 to 12 weeks. She coaches lifelong change through proven processes seeking that next level of success. If doubling your revenue, improving your organizational culture or finding balance interests you, visit http://www.processspecialist.com or ask to subscribe to complimentary copy of Power Choices a monthly newsletter at info@processspecialist.com

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