ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Popkomm 2008: New Business Award Finalists Announced for Popkomm-IMEA -- Judges Select 'Six of the Best' for the Popkomm-IMEA Business Prize
The Popkomm-IMEA (Innovation in Music and Entertainment Award) is the most important prize for innovation awarded by the German music industry. And the six finalists have now been chosen an expert panel of entrepreneurs and investors. The awards ceremony will take place on 8 October at Popkomm. All six candidates who have made it through to this shortlist have already won something: coaching by one of the judges. The three panel members are:

Help Kids Win Cool Stuff! World Book Asks Students, Educators, and Parents to Vote for Best Video about Finding Trustworthy Information Online
Through January 31, 2008, World Book lets you be the judge and become even more web-savvy along the way.

Make Residual Income With A Marketing Affiliate
Imagine working once--for just a few hours--and earning money on that work for the next few days, weeks, months or even years! That's the power of residual income, which is income you generate after one initial effort of work. And though it sounds almost impossible, it's easier to do than you may think! In fact, one of the simplest ways is by linking yourself with a marketing affiliate program.

Learn to Profit With Video Slot Machines
Description: Playing Video Poker on Slot Machines is a different fun on its own as it is very easy to play and win Lets see what statistics to apply and how to win on Video Poker Slot Machines

Serious Business Networking
As they always say "It's not what you know, it's who you know."Of course just knowing people doesn't necessarily get you the job, or the promotion, or the contract you wanted, but it certainly can help; so long as people don't think you are using them.

New Report Exposes Six Breakthrough Home Business Secrets Many Entrepreneurs Are Unaware Of
A very unique new report just released by a top industry expert is sending a wake-up call to home business owners and entrepreneurs who are completely unaware of this information and feel as though they have been misinformed up until this point.

How Good Communicators Can Earn $120k In MLM Network Marketing
Communication is a crucial skill in many jobs. Being a good communicator, you have access to making use of your skills and earn a good ongoing income. When you make use of your communication skills, you can make large sums of money in an industry which functions on communicating and people. The Multi Level Marketing industry is currently helping good communicators like you earn as much as $120k and sometimes much more. Learn how now.

Is a Work at Home Internet Home Business For Real?
Of course it is Why do I begin my article with such an emphatic positive note

Best Education Website Trends Detailed in New Report from the Web Marketing Association
Updated New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Education Web Design

Choosing A Business Opportunity - Starting Your Own Business
Millions of people are desperate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business.

Establish Your Home-Based Business!
Why keep work for someone else and commuting to an office daily, when you can establish you very own home-based business, right in the comfort of your home? This would give you flexible hours for working, lesser expense on traveling to and from work, and no boss breathing down your neck everyday.

Ways to Cut Down Your Business Expenses
As home business owners we are often looking for ways to cut down our operating costs and business expenses. Here are a few to consider:1) Freebies- Those of you who know me a little would know that I'm a "Free-ak".

Viral Marketing -It could only RAISE your website's awareness
Creativity.

Notable Solutions, Inc. (NSi), Developers of AUTOSTORE?, the Business Automation Solutions Announces the Release of its New XML Routing Component
Notable Solutions, Inc. (NSi), the leading developer of distributed content capture workflow solutions announced today the release of its new XML routing component. With the release of the XML routing component NSi is able to integrate the award winning AutoStore platform into almost any business application supporting XML importing.

Marketing Outside-The-Box = Getting Ahead
What does it take to get ahead in today?s marketing world? Some smart thinking, apparently. Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, says J. Walker Smith, president of consumer and marketing watcher Yankelovich.

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger.

"Stop taking two and three plates of food," my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of those calorie-ridden platters. Waylaying different waiters, (so I would not be recognised), I'd polish 3-4 plates without blinking an eye.

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Mum wasn't impressed, and told me to stop and desist.
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"Why?" I'd ask. Her stock reply was always, "It's bad manners to do that." This Dustbin Hoffman act obviously got her goat, but it left me unfazed. It must have bugged her more than I expected though, because in a short while Dad was peering down at my food-stuffed face.

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My question remained unchanged. "WHY?"
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"If you invite a hundred people to a wedding, how many would you cater for?" he asked. "A hundred," I answered, proud of my analytical genius. "If you ate four plates," he continued, "how many would remain?" He prompted quickly, "Ninety-six right?" I nodded vigorously. "That means some people don't eat. If you're so hungry, we can go out after the wedding and get something to eat, but don't deprive others."

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Dad Made Sense. Do You?
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Dad understood psychology. He had to sell my brain an idea that my rumbling stomach didn't want to understand. And he did it by answering the question, 'WHY?' How many of us ignore this powerful trigger in our marketing because it seems too obvious, almost too simple?

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Why 'Why?' Puts Elvis' Shaking and Moving to Shame
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Let's examine the six honest men. What, How, When, Where, Who and Why. Which one of these is the most powerful psychological movers of them all? This would be better answered with an example.

Let's assume you needed to go to the supermarket. All the other triggers (how, when, where, who and what) would make absolutely no difference if you didn't know 'WHY' you were headed there. Everything else would be totally irrelevant. Once you know WHY you're doing something, everything else is just a matter of logistics.

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Why Does 90% of Advertising and Marketing Communication Go Down the Drain?
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Simple. Look for the WHY in advertising and scarcity pops up instantly. All the fancy layouts and the smart headlines can't quite compensate for the niggling question that goes unanswered. All your customers want to know is, Why should I choose you? Why should I take this decision? Why should I spend this money? Why should I look at your website? Why should I read your brochure?' Why should I listen to your speech? 'Why? Why? Why?'

Dump the cotton woolly fluff. Get your customer's brain to go scrambling like an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor built into what you're selling, everything else is just clip, clop, fall in place stuff.

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Be an Accountant, Do an Audit
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Look at your communication. Like reeeeeeeaaaaally look at it! What about your website? Does it answer the question WHY straight up? And does it do it on the first page? How about your brochure? Does its headline make it a cinch for dustbin land? What about your speech? Do you have enough beds to compensate for your lack of WHY?

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I could go on, but I suspect you get the message.
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Be merciless. If the WHYs don't stack up, dump the communication. Or chop and change it till it does.

Finding the Right Level of Why Power

If you noticed, Mum actually answered my WHY question. She just didn't answer it to my satisfaction like Dad did. Herein lies a subtle, yet formidable difference.

It's not enough to simply have the WHY question answered. It's got to be the most 'Rambo in your face' answer, or it will bounce higher than a defaulting cheque. Let your WHYs loose on each other, and let only the one with the most testosterone come out shining.

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Aristotle -- Man, Was he Smart or What?
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All communication must lead to change.

That's what the old wise man said over 2300 years ago. Not some or most communication.

All.

Yet we are dealing with customers that inherently detest change. WHY is the only motivator that allows them to make that shift. Change is still a scary word, but at least the justification sits nicely in their cranium.

In fact, if you look closely, even a WHAT question like, What's in it for me?, is really a "WHY" issue. All it is saying is 'Why should I pay attention?' Give your customers the WHY factor and their buying sprees will reflect nicely in your growing bank account.

This is simple, down to earth advice. Yet it represents one of the most powerful psychological triggers why people buy. WHY on earth would you ignore it?

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