ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Customers Dictate Email Direct Marketing Content
Listrak, a leading email marketing solution provider, offers insight into Internet Marketing and email promotion best practice strategies.

Lease Purchasing Is The Perfect Home-Based Business
Some call it the 30 second commute. We call it wonderful.

Bates Provides Business Opportunities to Rv Owners
RV owners earn money by listing RVs with Bates.

Your Mindset - Your Business
Wealth is a mindset Something that one is going to need in order to become prosperous

Small Business Management: Making The Most Of Your Business
Small business management is no small task. To keep a company open, one really has to be aware of every aspect of their organization. If company managers want to do more than keep the doors open, if they want to see growth and potentially franchise, they have to be even more careful to ensure that all aspects of the enterprise are very balanced and that the business is protected. There have been some seemingly very successful enterprises in the past that have failed because the owners and the management have failed to see some problems or risks that were putting the whole company on the line. With the proper information and education, anyone can protect their business now to ensure its growth and success in the future.

Ten Million a Day See Open Eye Ads In August: Open Eye Marketing is a Dedicated PPC Management Agency
Pay per click management agency Open Eye Marketing delivered in excess of ten million ad impressions a day on the major search engines in August. This generated staggering sales results for its client base which consists mostly of small and medium sized business in the hospitality and property industries.

Dedication In Home Business
Home business can be a life saver. For so many people it seems to be the answer to a prayer. They are able to stay home with their kids. They are perhaps making more money than they dreamed possible. They are dedicated individuals living their dreams.

Dealer Text Solutions Launches 'NEWCAR' Mobile Marketing Solution for Auto Sales
Dealer Text Solutions announces the launch of their NEWCAR mobile marketing solution for auto sales. The web-based application uses the vanity Common Short Code NEWCAR (639227) and enables instant, two-way communications between dealers and their customers' mobile devices via text messaging.

Craig's List Marketing Secrets Revealed
Recently in the Warrior forum there was a thread called ?Craig's List is Impossible!?. Craig's List Marketing is tough, but not impossible. I have lived in San francisco for more than 10 years and I have seen Craig's List this site grow from a quirky site run by a guy to keep in contact with his friends, to the internet giant it is today.

At last, an inexpensive option to Web Video, with all of the impact
Through high-tech simulation editing effects, motion graphics, professional scripting and voice over, these videos are hard to differentiate from their on-location video footage predecessors. Plus they're embedded with code so you can see if they watch, got to your website and more, down to the individual.

Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.

Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business
I agree that knowledge should be free, but the next person I see revealing their hard attained business practices in a public forum, I am going to feel the need to approach them, make them choose their own switch from an outside tree, then whip them with it.This is the mistake I see most small businesses make: running their mouths too much.

New Book Offers Help to Real People Who Want to Start a Real Home Based Business
Fed up with silly scams, useless information, and increasingly weird multi-level "opportunities"; entrepreneur / business author Dan Furman gives owners of REAL home based businesses the success formula they are looking for.

Audio Video Revolution Names Best HDTVs for 2007 Football Season
AVRev.com provides an inside track for NFL enthusiasts.

Go Fishing In Your Network Marketing Business
Successful Network Marketing requires many things but one of the most important of all is to get started.A lot of people put off prospecting and making contact calls because of FEAR.Well fear really means false evidence appearing real so just do it and make those calls .The more you make the easier it becomes to the point where you actually enjoy making new contacts and prospecting calls.One of the best ways to think about prospecting is to linken it to fishing.

Google?s Next Move ? Video Game Ads?

Since AdWords was launched in 2001, Google has expanded to image ads, video ads, and print ads, and has frequently been rumored to be entering radio and television. While many think that television ads (ala Spot Runner) could be Google?s next major move, they may be neglecting a potentially larger opportunity: in-game video game advertising.

Earlier this year Massive Incorporated, a video game advertising network, announced a landmark deal with Major League Baseball and 2K Sports to provide dynamic advertising in the popular video game Major League Baseball 2K6. According to their press release, ?Massive?s Network and technology allow MLB Advanced Media and 2K Sports titles to leverage dynamic advertising for ever-fresh brand messaging in their games, mirroring the rapidly changing and expanding advertising opportunities in the live action sports industry.?

Why Should Google Care?

The Entertainment Software Association put U.S. sales of video game hardware and software at $7.3 billion back in 2004, a figure that rivals Hollywood box office revenue. In-game video game advertising is nothing new for the booming game industry ? large companies have been buying static advertisements in games for years. What is new is the expansion of online gaming into the mainstream. Once reserved for only PC Gamers, console gamers have now discovered a whole new world of competition over a broadband connection.

In a recent interview with TechNewsWorld, EA?s John Schappert, who oversees the largest interactive game studio in the world, was asked about in-game advertising: ?In-game ad integration is a growing business where we see both advertisers and consumers looking for more. It's an additional revenue stream that is still small, but growing. There's the potential for scalability in this area with dynamically-served ads. It's still in the early stages [in terms of] how in-game ads will grow in significance.?

Starting with Microsoft?s Xbox and Sony?s PS2, and continuing into the next generation of online gaming with Microsoft?s Xbox 360, Nintendo?s Wii, and Sony?s PS3, it has become a virtual certainty that nearly all gamers will be playing while connected to a broadband connection. With that broadband connection comes an advertising opportunity that?s hard to ignore.

Is History Repeating Itself?

The potential flaw in what Massive Incorporated does is that their ad network still only includes the large advertisers. Massive?s website gives no specific information regarding how to purchase advertising, only mentioning that ?blue-chip? advertisers can work with their ?veteran? sales team to start an account. I think it?s safe to say that small businesses aren?t their target market. So while they are implementing dynamic ads, those ads are still only affordable to larger businesses. Anyone familiar with internet advertising can see the potential for history to repeat itself.

Way back in 1996, long before Overture (now Yahoo! Search Marketing) and Google AdWords, a company called DoubleClick pioneered website advertising. Their downfall, however, was that they required a formal sales contract, limiting their potential client base to only large companies. Overture and AdWords made it easy for the small advertiser and small site owner to participate in their ad networks, essentially opening their service to anyone on the web. Several years later, one would think that Google is keeping a watchful eye on what?s going on over at Massive Incorporated. Massive may be the first to enter the market, but it?s hard to ignore the fact that the small business owner remains shut out. Could Google make Massive the next DoubleClick?

How Would Google Do It

There?s no doubt that with the best programmers in the world Google is capable of developing and improving upon the technology that Massive has. It?s also not hard to imagine advertisers paying per thousand impressions (PPM) for their text or image ads to be shown in specific games, much like they do now for specific sites. The tough part for Google, however, would be the distribution of those ads.

As opposed to signing up websites to display their ads by copying some code on to their site, Google would have to work with game programmers throughout the development process. This would be much more time consuming and would be a much larger risk for Google. In the same way that Massive signed the contract with 2K, Google would have to sign large contracts with game developers and work with them for several months to integrate their ads.

This enforces the fact that the main difference between what happened with DoubleClick and what could happen with video games is that it would probably be more work for Google to distribute their ads over multiple channels (i.e. more games). Since each game is programmed differently, there is no game equivalent to the JavaScript used in all AdSense ads. Every game would need to be tailored to Google?s ad network individually. Difficult: yes. Impossible for Google: no way.

When Will They Do It?

In my opinion it?s not a matter of if, it?s a matter of when. The potential revenue from the gaming industry is too big for Google to ignore. Oh, and if you still aren?t convinced, consider this: Microsoft, one of Google?s main competitors, also produces the Xbox 360. If Microsoft decided to integrate their newly launched adCenter into Xbox games, would it really surprise anyone if Google countered by announcing a deal with Sony or Nintendo to integrate in-game dynamic advertising for the PS3 or the Wii?

Adam McFarland owns iPrioritize (http://www.iPrioritize.com) - simple to-do lists that can be edited at any time from any place in the world. Email, print, check from your mobile phone, subscribe via RSS, and share with others.