ADUTAINMENT: Advertising as Entertainment
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Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

More For Your Money - Pay-Per-Call?A Smarter Way To Advertise

Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high value proposition it provides. Different search engines are incorporating this type of marketing, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.

A Quick Overview

The concept of pay-per-call is simple:

? It?s an auction for customer calls?you bid what you?re willing to pay for each call, and your ad appears in the search engine results. The more you bid per call, the higher your ad is ranked. You can see what similar businesses in your service area are bidding, which allows you to rationally price your services.

? Your ad gives information about your business and a unique phone number to contact you. Users can click on your text and read about your business at no cost to you. You pay if, and only if, they like what they see and actually call?which means you?re only paying for customers who are truly interested in your services.

? You can set your geographical service area to fit your business? needs?anywhere from a zip code to the whole country. Your ad won?t come up in a search ?til the user indicates where they?re looking, so you never waste money on out-of-area calls.

Whenever You Call Me...

This kind of marketing requires that your businesses be able to take calls. You?ll most likely get only a handful of calls each day, which is manageable for most businesses. But if your business is 100% web-based, and you want all your business to happen online, then it may not be a good advertising model for you.

Many companies use this marketing strategy, but certain businesses especially lend themselves to it?businesses where customers are likely to have questions or want clarification. If your business provides financial services, consulting, home improvements or repairs, or travel services, pay-per-call may be ideal for you.

Calls vs. Clicks

Though similar in concept, buying calls to your business tends to yield better results than buying clicks to your website, for several reasons:

? Customers are further along in the buying process. According to Mark Barach, CMO of http://Ingenio.com, a company specializing in pay-per-call advertising, ?The difference is when people are reading your website, they?re gathering information?that?s the stage they?re at. When they call your business, they?re ready to transact.?

? They produce higher close rates. An average of 30% of these purchased calls result in business, as opposed to 1-2% of clicks to websites.

? They eliminate fraud. Advertisers are only billed for a customer?s initial call, so there?s no incentive to call repeatedly to deplete a competitor?s budget. Even hang-up calls aren?t a problem because calls must reach a certain length for you to be billed.

Says Barach, ?The value proposition to an advertiser is unparalleled?you pay when you get the customer. In any other form of advertising, you pay in advance and just hope it works.?

Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!