ADUTAINMENT: Advertising as Entertainment
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Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Legal Marketing ? How To Get Top Dollar For Your Services

What are people thinking (psychographics) when they are ?shopping? for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when ?the money? objection comes up? These questions and more are addressed in this article.

Legal marketing success for you can reside in your knowing the psychographics of your market. One key area of law marketing psychographics is knowing how your prospective client is thinking about fees. In one of my other articles I write about law practice management pricing strategies. If you have not read that article I do recommend you read it since it is related to getting top dollar for your services. That said lets move forward in getting you comfortable in getting the fees you deserve from your legal marketing.

In legal marketing you need to know is very few people have the time, energy and perseverance to ?shop? very much for a lawyer. These prospects will use price as a quick way to decide if someone is competent. In law marketing you need to know people are already pre-conditioned to think about price in certain ways. If your fee is $150 per hour, a second lawyer?s fee is $200 per hour and a third lawyer?s fee is $250 per hour what is the pre-programmed way clients will be thinking? It is highly likely in legal marketing they are thinking the ?cheap? lawyer must not be as good as the other two. Why? Because in the USA culture people are taught ?you get what you pay for? and thus the cheapest lawyer ?must have something wrong with them? or they will be ?cutting corners? in some way to be so ?cheap?. You don?t want to be in that law marketing club for sure. They are also thinking ?the most expensive lawyer must be the most experienced, most skilled, the most specialized and at least among the best.? You do want to be in that legal marketing club or at least close to that club. So you see in law practice management being in at lest the beginning of the top 30% of fees in your community is where you want to be if you possibly can. In legal marketing terms you are ?positioning? yourself as among the best by having a higher price.

Additionally in legal marketing terms it is also much better to spend you law marketing dollars getting fewer high quality prospective clients to speak with and do that well than it is to have to shift through a legion of ?frogs? who are shopping, shopping, shopping for ?cheap?. Also the ?cheap? client is not loyal to you but to ?cheap? and if they find ?cheaper? they are gone. I will give you a bit more on this aspect of legal marketing later in the article.

We have the legal marketing positioning we need in place now so what is next? What do you actually say to have someone ready to pay top dollar? First you need to tell them up front, close to the beginning of the conversation, something close to the following: ?I do want you to know that I can?t work with everyone. Sometimes I don?t have the exact expertise you may need. Also I do want you to know that I am not the most inexpensive attorney in the city. If I am a good match for your situation I will be talking with you about fees. If my fees are too expensive for you don?t be afraid or embarrassed to tell me. I will have some good referrals for you that might be a better fit for your budget.?

In legal marketing terms what have you done here? You have made yourself a scarce service. We all are pre-programmed to think something or someone that is scarce is valuable (Cialdini Ph.D., Influence, Science and Practice; 2001). You have told them you don?t work with just anyone. Now they are hoping that their case is a good fit so they can have you. They are wondering if you can fit them in since you are in such demand that you can decline cases. Nice law marketing positioning for sure. Suddenly they are auditioning for you, not you auditioning for them. They also are thinking this fellow must be really, really good or he would not be saying such things to me. They are thinking that they better act quickly and say yes to hiring you or you may be full and can?t take them later. They also may be imagining a really, really high fee in their minds and when you quote something less than their imagination (which you can often) or contrast it with something higher or a benefit (more here later) they are relieved. Besides if they have been shopping then they know the really, really high fee and you are maybe 20% to 30% below that.

OK so lets say this legal marketing scenario did not go that well. What if the person says something like: ?But your fee is $300 per hour and another lawyer I talked to charges $225 per hour.? What do you say? How about something like this: ?I don?t know exactly why this lawyer is charging so much less than I do, however, I can tell you exactly what you will be getting working with me, what my qualifications/experience/expertise are with respect to your particular matter and I just can?t help but wonder what he might be missing or leaving out by charging the fee he charges.? In law marketing here you want to bring forward in their minds the unconscious thought that someone who charges less must be doing less of a job for you or is not as competent. The old ?you get what you pay for? scenario most of us were raised on works well in legal marketing. Another way to say it is ?penny wise, pound foolish? since if a lawyer who charges less does the job one could just wind up paying more later because of that ?cheaper? work. Another good job of law marketing positioning I?d say. In a specialty practice area this old adage is even more applicable than say a commodity practice area like residential real estate closings. I think you get the idea here in this law practice management effort. In what you are saying be sure they are wondering just what might be missing since doubt is what you need to create in the mind of the prospect about your competitors. You might even want to go so far as to list out in detail what you will be doing and providing for the client before you say the magic words I just gave you so they see all that is coming their way by selecting you. Again with this legal marketing approach what we are doing is bringing forward ?doubt? and ?suspicion? while making sure they know how solid you are for them. It never hurts to have testimonials or letters of recommendation as well to show prospective clients before you give the magic words.

In legal marketing a bit of preemption or prevention could work well in telling prospective clients about your fees as well. If you contrast your fee against a higher fee then your fee does not sound so large even if it is larger than a competing lawyers fee. An example would be a family lawyer might say something like: ?Some attorneys would charge as much as $20,000 for handling this type of a divorce, however, with my experience and expertise I know I can do the divorce for you for $15,000?. Here you are saying your competitors? fees first with your fee second making your fee sound good compared to the others. Another law marketing example would be in estate planning you could say something like: ?I can prepare a document (for document insert the correct technical term) that will save you $400,000 in federal estate taxes for only $20,000.? Here you are contrasting your fee to the savings and saying the savings first and your fee last. A PI lawyer might say, ?Some attorneys would charge you 40% of the recovery, however, I will be able to take your case for 30% of recovery.? I think you get the idea here when it comes to this law practice management strategy.

Legal marketing is not always a ?slam dunk so now, you have done everything I suggested above and the client is still having price objections. My advice is to let that client go. If money is their only remaining objection and nothing you have said or done to this point has made a difference then I suspect they are going to be a problem in other areas later on. What type of a law practice management problem? Well, like not paying their fees or objecting to some of your billing demanding still a lower fee. Also, they are telling you extremely clearly they are a price only buyer not a value purchaser who is not loyal to you as a long-term client but loyal to the lowest price. In legal marketing you need long-term clients who are not price sensitive and not problematic. Finally, if you begin to negotiate the price now you are showing weakness and they will use that weakness with you down the line. I say legal marketing is tough enough without this type of client. Make a good referral to one of your competitors who is not reading my material so they have the headaches that keeps them bogged down and not able to do any legal marketing since they are bogged down with these types of clients!

Henry has individually coached well over 500 attorneys. You can get more free, in depth and objective information on increasing your revenue while reducing your work hours available now at http://www.law-firm-marketing-coach.com