ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

The Sound Of Business Part 3

HOW TO GIVE GOOD SONIC PERSONALITY?

We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion. Besides, most small owner-managed companies can't afford the expense of these agency-driven number crunching solutions. The real question is, do these metrics actually help us connect to our customers, who just happen to be people?

Emotions Win Over Rationality

After all, we are dealing with people, and people react to information on both a rational and an emotional level. If everyone bought goods and services based on a strictly rational basis, we would all be driving Smart Cars and wearing Old Navy jeans. People make decisions based on a perception of reality, rather than a rational analysis. Without getting too metaphysical, in business there is no reality, only perception. We believe what we think is true, or what is presented to us as true. Information is colored by who and how, the message is delivered.

Trying to Make 'Senses' Out of Life

We experience our lives through our senses. We see, hear, touch, and smell. It is through these senses that we create what passes for reality, and on that perceived reality we make our so-called rational decisions.

Left on their own, people will interpret what they sense in very individual ways. What tastes good to you makes me gag. The woman I think is beautiful you think is ugly. That is until we our told in some convincing communication, what we should think.

Skinny, shapeless, superior super models are beautiful because we are told over and over that they are, and ultimately we mostly learn to agree. So what does this all mean: reality is a managed state of mind. We are either the managers or the managed. Sounds pretty icky, doesn't it, but there it is, and I for one rather be one of the managers than one of the managed.

Managing Perception

We have all been told from early on that 'a picture is worth a thousand words.' How many times have you quoted this famous saying? And you actually believe it, after all Confucius wouldn't lie, would he? According to Jack Trout, in his book 'The New Positioning,' what Confucius actually said was, "a picture is worth a thousand pieces of gold." Not the same thing at all is it? There is actually no evidence that Confucius made either remark.

The documented origin of the famous expression has been traced back to a guy named Fred Barnard who sold tram advertising in the 1920s by stating the claim in his advertisements. Originally he claimed it was an old Japanese proverb, but later changed his story and issued Chinese lettering with a translation in his ads. Who knows what the truth is, maybe old Fred invented the expression himself, but most people believe Confucius said it, and that's reality, even if the damn thing was made up.

What You See is Nice, But What You Hear You Remember.

People want to believe what they see is the most important element in delivering a message, but I would argue that what you hear outweighs even what you see. Think about it. Companies spend millions of dollars on attractive logos and pithy corporate names, and I have no argument with developing a proper logo or a great name. But successful company names and logos have an element inherent in their design that goes beyond how they look. It is how they sound. When you see a visual brand representation, a signal goes off in your head and a little voice whispers that company name. Try to think of a popular corporate logo without the name of that company sounding silently in your head. Sound, and more specifically the human voice, is the most under utilized marketing tool we have at our disposal. And it's ready to hit The Web, big time.

The Web is Made for Sound

The Web is a multimedia platform and your website should utilize every possible tool available to create your reality and to deliver your marketing message. No one was able to stop the flood of images from overtaking the Web, and soon audio will follow. Now I hear the screams of some crying out against the multimedia pollution on the Web, and I'll agree that it will surely come. But here's the thing, agreed most companies will implement sound on the Web all wrong and it will be just more noise, but if YOU do it right, you'll be the winner. Your message will get through the noise, and you will define reality, and manage the perception of your audience. The question then is how do you effectively implement voice-audio on the Web?

Audio - The Human Connection

I started this series of articles by stating that the way to break through the liquid crystal barrier was with a human voice that delivers a Sonic Personality? for your business. We've talked about how you must create the basis for a business personality by first defining who you are, what you do, and why you do it better than the competition. We've also talked about focusing on the core values of what you want to do for your audience, and not confusing them with all the things you can do. So now we are ready to craft your Signature Voice - your Sonic Personality?.

Jerry Bader, is a partner in MRPwebmedia, a website design firm that specializes in creating multimedia websites with audio, video, Flash, and interactive elements. MRPwebmedia developed the Sonic Personalities? concept using custom-crafted voice-overs. Phone (905) 764-1246 and visit http://www.sonicpersonality.com and http://www.mrpwebmedia.com.