ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

The Sound Of Business Part 1

BREAKING THE LIQUID CRYSTAL BARRIER

The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business?

Willy Loman is Dead

Gone are the days when we sent out phalanxes of sales representatives pounding the pavement, beating the bushes, and generally getting in the face of prospects. Too expensive, way too expensive, have you seen the price of gas? Enough said.

Hot Shots Are Us

So you hire some hot shot Web designer who isn't as old as the shoes you're wearing. If you spent some money on your site, and you didn't fall into the trap of having your brother-in-law's cousin design the thing, you probably got a technically proficient website. Unfortunately, when they teach these 'wunderkind' the ways of the Web at the local community college, they don't teach them anything about business, especially anything about marketing.

Now if you're one of those people who think websites are IT projects then good luck, have a nice life, stop reading, because the rest of what I have to say will mean nothing to you. On the other hand, if you believe websites are about marketing, let's talk.

A Manifesto for the Web

A bunch of guys a whole lot smarter than me wrote a neat little screed called the 'The Cluetrain Manifesto' - very clever stuff. What they said was 'markets are conversations consisting of human beings, and the Internet enables these conversations.' Now here's the critical part, 'conversations among human beings sound human. They are conducted in a human voice.' Now does that sound like the Web you know? Does your website speak with a human voice? Does your website connect in a human way to your customers? I think not.

So what does this really mean, this so called conversation? Well we are all aware of Email, Blogs, RSS, and the Instant Messenger technologies that have enabled this conversation to take place. But with these informal conversations comes a danger - sloppy thinking and misunderstood intent.

Someone sends you an email, and you quickly respond dashing off an email reply without carefully thinking about how, or what, you are saying. Even if the basic intent and content is what you wanted to say, have you really said it in a way that your conversation partner will understand, or will they misconstrue your meaning?

How many one line, short-form emails have you received in response to a complex initial correspondence, and if you're anything like me, you looked at it and thought to yourself, 'what the hell is this suppose to mean.' We've got a conversation going all right, but have we really attained communication.

The Meaning of Life or At Least Web Conversation

Now here's the interesting thing. I never actually read 'The Cluetrain Manifesto', but I did hear it. Knowing that I would be laid-up for a few days, bored to death, with nothing to do, but too comatose to really concentrate on reading a book, I purchased one of those audiocassette books at the local mall. I had no idea what I was buying, but it sounded interesting, after all the cover said 'the end of business as usual' which really appealed to my unconventional, contrary nature.

So I bought it, and it was a revelation, an epiphany. Not that I agreed with everything Rick Levine, Christopher Locke, Doc Searls, and David Weinberger had to say, but still their voices stayed with me, and are still locked away somewhere in my head.

Breaking the Liquid Crystal Barrier

And that my friend is the message, the sound of the human voice is powerful, and it connects to the listener on a whole different level. It speaks the truth and connects emotionally to the listener on a very human plane. It breaks through that liquid crystal barrier, and says, listen to me, I'm here, I'm human, and I have something real to talk to you about. Wow, this is good stuff. So tell me why don't you have that human connection imbedded in your website, delivering your message, your story.

Forget about all the crap you've heard and read about bandwidth and search engine optimization. When someone takes the trouble to visit your website, don't waste the opportunity. Don't screw it up. Don't be afraid to say what needs to be said, in a way that will be heard. If you do it right, your website visitors will remember what you have to say, and that liquid crystal barrier will be broken.

Jerry Bader, is a partner in MRPwebmedia, a website design firm that specializes in creating multimedia websites with audio, video, Flash, and interactive elements. MRPwebmedia developed the Sonic Personalities? concept using custom-crafted voice-overs. Phone (905) 764-1246 and visit http://www.sonicpersonality.com and http://www.mrpwebmedia.com.