ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

DataChambers to Provide Healthcare Services Company with Expanded Disaster Recovery and Business Continuity Capabilities
The technology firm DataChambers is providing the Premier healthcare alliance with expanded disaster recovery and business continuity services. Premier operates one of the nation's leading healthcare purchasing networks and the most comprehensive repository of hospital clinical and financial information in the country. To help Premier serve its customers if a system or network connection fails or its offices are inaccessible, DataChambers provides managed data center services, high-speed Internet connectivity and disaster recovery workspaces.

Your Internet Home Business Domain Name Is Critical
There I was. Waiting in the lobby to meet my next client. Ahhh, the good life. While sipping a nice clean swallow from my filtered water bottle I catch the conversation across the way. What do you know; they too make a living on the Internet.

Free Essay Contest Offers Chances to Learn Best-seller Book Marketing Techniques In Three Days of Training by Mega Best Selling Authors | Mark Victor
Ultimate Destiny University is providing two scholarships to Mark Victor Hansen's Mega Book Marketing University March 2 -4 in Los Angeles where best-selling authors Hansen, Jack Canfield, Harvey Mackay, and Denis Waitley will teach authors and aspiring authors how to create their best-seller.

Creating Your Successful Business Plan: Introduction and Quick Tips
A business plan is basically a formal statement which describes business goals, the strategies for reaching these goals, and the reasons why they are believed to be attainable. A good business plan is a type of roadmap for you, as well as prospective financers, lenders, or partners, to have a clear idea and definite direction for your business.

The Franchise Business, Internet & Enhanced Relationships
Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.

Epiar Inc. Wins Coveted Small Business Owner of the Year Award
It's been a good year for Epiar, a search engine optimization (SEO) company in Edmonton (http://www.epiar.com).

Separating Business & Home Life
If you're a home-based business owner, it could be difficult to manage your time. Since your office is located within your home, you tend to spend much more time working in your office than spending quality time with your family.

FREE Classified Advertising Tips to Boost Any Business!
FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet.

Medical Claims Processing - Billing Software, Home Business
Health care facilities around the country see numerous patients every day. An important part of their operation is the health care providers that they choose to employ. Some hire better doctors, nurses, and technicians. Therefore, they are frequented by more patients. Many people do not realize that an important part of a health care facility's operation is it's medical claims processing abilities.

Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.

Best Travel Websites Trends Detailed in New Report from the Web Marketing Association
Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Travel Web Design

Five Things To Consider Before Starting Up A Party Planning Business
So you adore planning parties and your friends have been telling you for ages that you should start up your own party or event planning business It?s something you?re seriously considering but aren?t sure exactly what will be involved

Business Improvement Solutions Inc. Hosts First Annual Executive Challenge
Business Improvement Solutions Inc. will host the first annual Executive Challenge in Edmonton, Alberta. All profits from the event, taking place in the spring, will go towards the new Retailing School of Business at the University of Alberta in Edmonton.

What is One Thing a Home Business Entrepreneur Should be Constantly Working Towards?
We will begin this topic with one assumption, that our home business comprises selling through a website. Meaning we are website owners.

Ryan Deiss - An Internet Marketing Critical Review
Internet marketing can be tough There are many people out there competing to make money online

Business/Product Publicity: P.R. Does Not Stand For Press Release

There?s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking ?a PR? to get people interested in their products/businesses. That?s right a "PR". Contrary to what some people think, PR is NOT an acronym for ?Press Release? ? it stands for Public Relations. PR is much more than just a press release and that distinction is very important to understand.

I often cringe when I see articles from well-intentioned ?marketing? experts that say, in effect: ?simply write a press releases, pitch it to the media and just sit back and reap the benefits.? Unfortunately, it is far from being that simple. That statement pre-supposes that the media release/pitch is written well ? containing all the right elements and newspegs to catch the media eye ? and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following:

? An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in;

? A concise, articulate media release or story pitch ? not a glorified ad ? detailing the benefits of your product/business/website and what effect it will have for it?s users;

? A supply of media ?supportives? ? product photos (digital & hard copy), possible review samples, etc.;

? An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here?s an important detail -- the targets of your pitch should be ?name-specific? not just ?title-specific? media contacts. By that I mean the media market research you compile should give you particulars like ?Sally Jones-Cooking Editor? not just Tribune Newsroom or Managing Editor;

? A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets ? don?t just assume an email will suffice. Whether it?s by snail mail, email, fax or phone calls, the media can?t run your story if they don?t hear about it. For one reason or another, some media may decide not to include your product/business in a placement -- but don?t let them say the reason is because they weren?t made aware of it;

? Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can?t immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently ?rattle the media cage? over the course of the next several weeks/months;

? Some sort of media tracking capabilities -- whether it?s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having ?hard copies? of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.

Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn?t have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier ? it has very little chance of getting off the ground. But if all theses elements are in place ? a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909