ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Attraction Marketing In MLM...Say What?
What is Attraction Marketing?

New Breed of On-Demand Online Fitness Tool Takes Personal Training Business to the Next Level
HyperStrike Pro's innovative and professional grade online training tools enhance training services and expand any training business to the web.

Ways To Come Up With Business Startup Money
Business start up money is one of the most important and difficult issues to face if you are trying to start your own business. No matter how good your ideas, how much you know about business management, or how much experience you have, if you don't have the right business start up capital you will never succeed. Fortunately, there are many ways to get a business start up grant or loan. Unfortunately, however, these can be more trouble than they are worth.

PreVisor's 2008 Business Outcomes Study Once Again Shows Impact of Effective Talent Measurement
Direct link shown between assessment of job candidates and key performance indicators

Why Selling Your Back-End Products is Essential for Your Business
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. If you're not trying to sell back-end products to your customers, you're making a big mistake.

What Yahoo Web Hosting Can Offer Your Business
With Yahoo web hosting you can get your website on the Internet quickly and easily, and have Yahoo take care of all the technical details of hosting and managing the files that make up your website. They monitor the network, take care of backups and protect your data, all of which allows you to spend your time on promoting and developing your business.

How To Launch A Successful Home Business As A Layman?
There are a lot of affiliate programmes around. They all promise great products with even greater returns. How would anybody choose from so many programmes? And can you believe all these promises? In this first article I take you on the earliest steps of this journey that I have taken myself when I not too long ago started my home business. Discover which programmes are good and which ones are bringing the return I hoped for.

Patient Education Video and Spanish Translation Lead Latest Phase of DocShop Expansion
Einstein Medical announced that it has added a series of patient education videos to DocShop.com as part of its expansion of the popular online healthcare resource. In addition, it has launched a Spanish-language version of DocShop's patient education pages, making the site more accessible to an even broader audience.

Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home — it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office — you'll get a street address instead of the typical "P.

How Social Media Marketing Can Build Your Business
In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on)

Choosing Timesheet Software For Your Business
Choosing timesheet software can be a daunting task It can be especially tough if you are working from home on computer

HRmarketer Webinar to Highlight 'Marketing to HR' with Traditional and Web 2.0 Integrated Strategies
Following the successful launch of HRmarketer's latest Marketing to HR eBook, the HRmarketer.com team will present a free one-hour marketing and PR Webinar on Thursday, April 10, from 11:00 a.m. to 12:00 p.m. PST. The seminar will highlight how to create a successful marketing and PR strategy that generates more visibility, website traffic, sales leads and improved search engine rankings

Business Directory Moves From Paper to Computer Screen
A business directory helps buyers to find businesses that sell what they want. The directories used to come printed, often on yellow pages. A buyer went to the relevant category, looked through the listings, and phoned promising suppliers.

Running Your Home Business Like A Business? Not A Hobby
There are many different reasons that you might want to run a home business ? and one of the biggest reasons that lot of people turn to this route is that they want to be doing something that they love. Most people who start a home business do it with something in mind that they really are passionate about, or something that they love to do. The general idea is that if you are going to be working from home, you might as well be doing something that you really love to do, and you might as well actually be able to enjoy yourself while you are doing it.

Sew What? Inc. Gains National Recognition: Local Women Business Named and Ranked 73 Among California's Top 100 Women Owned Business List
In recognition of the economic power of multicultural businesses, DiversityBusiness.com, the nations' leading multicultural internet site, recently named Sew What? Inc. as one of the "Top Woman Owned Businesses in the State of California (Div100)".

Why You Need To Integrate Your Online And Offline Marketing

There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies. Then, they have their online location, which operates based on an entirely different set of assumptions and strategies.

The fact that this has happened is understandable. The newer technology of the internet can seem radically different from traditional ways of doing business. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavor and its routines.

Some people have gone so far as to intentionally create this division. They see their storefront as a means of doing business with one set of clients, and their website as a means of reaching another.

That approach, however, falls far short of being successful, and should be abandoned as soon as possible, whether it was intentionally implemented or was an accidental outgrowth of the way things ?unfolded.? That?s because the distinction between those two groups of customers is becoming increasingly artificial.

The same person who may walk by a storefront this afternoon may very well be surfing the internet tonight. More and more people are relying on the internet to find information and places to spend their money on the products they need.

Demographically, those who use the internet do tend to be a little younger and tech savvy than those who don?t, but the overlap between ?net customers? and ?walk ins? is growing so rapidly the division no longer makes a great deal of sense.

As such, it is important for companies to understand that they can and should integrate their online and offline marketing strategies to work with one another in a mutually reinforcing way. There are specific tricks on both sides of the equation, of course, but in the bigger picture, marketing is marketing and one?s overall strategy should reflect that fact.

Does your business have on online presence? If so, is it successfully integrated with your other marketing strategies? Do the two elements feed off one another and work together to improve your bottom line?

If you are like many business operators, you probably answered ?no? to those questions. If that is the case, it is time to consult with knowledgeable guides who understand marketing in both the traditional and online senses and who can help you devise a plan to put both aspects of your sales efforts on the same page.

Integrating online and offline marketing isn?t necessarily a complicated proposition. In fact, it can be relatively easy. It?s also effective. By combining the two elements into one seamless strategy, a business can obtain results that dwarf previous fragmented efforts.

Sharon Odom Fling is the author of "How To Promote Your Local Business On the Internet" and creator of GeoLocal Marketing Center, which focuses exclusively on internet marketing for small local business. For free articles, case studies and podcasts, visit http://www.geolocal.com/news