ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Planning A Business Meeting

The First Steps of Planning a Business Meeting.

Meeting planning is extremely complex, and requires very careful attention to detail. Those responsible for producing the meeting must take the time to carefully work out a comprehensive plan, and manage that plan very carefully.

Never forget, you are responsible for the care, feeding, teaching, entertaining, and in many cases, transporting of those who will attend. If the sessions are not designed to maximize the attendees experience, people will turn off, and resent their time and your money being wasted.

Simple things, such as if the production company and keynote speakers are not properly briefed on the audience demographics, their presentation will fall flat, or even worse, insult the audience. Any keynote speaker you consider should, without any prompting from you, should ask for as much information as possible about your company, and the nature of this particular meeting. I learned that lesson the hard way when a speaker I hired for a national restaurant chain stood before the audience of 450 Franchisees, and reminisced on how as a college student, he had fond memories of studying all night, and visiting this particular chain for breakfast a couple of times a week. The problem was, this restaurant doesn't serve breakfast! The audience questioned his credibility, and everything he said from that point on.

The AV Company, or "Stager" you hire can also be a tremendous help in your planning. They are up to date on all the newest technology, and can suggest different equipment setups, depending on the mood and theme you want to set.

The number one fact you must always keep in mind is that meetings must support your company's goals and mission. You cannot let the logistics of the event overpower the meeting's objectives.

The primary reasons that meetings are held are to inform, teach, exchange ideas, discuss problems, make decisions, and communicate issues. In some cases, the meetings can also be a reward for sales objectives met. These are usually held in southern locations during cold weather months. Many times these gatherings are half informational, half social activities.

Why do people attend meetings?

To gather information. To leave the meeting with more knowledge than when they arrived. Another very important reason is that they want to network; they want to discuss matters of importance to them with their peers, or with experts who can offer assistance.

With the work schedule many executives place on themselves these days, in many instances, an offshore meeting may be the primary "vacation" they take in a year. Allowing for some fun and entertainment must be carefully considered in your mix.

The Process

Where do you begin?

Location? Theme? Content? Timing? Agenda? Budget?

Actually, all of these must be considered, just about all at the same time. Budget will determine location. Location will influence timing. Theme will influence content. Content will drive Agenda.

My suggestion is you start with the Agenda.

A well thought out Agenda is crucial. The Agenda is your road map to a successful event. Allowing time to not only gather information, but also to interact with fellow attendees, vendors, or Home Office personnel is very important. The Agenda must also include a "fun" quotient. "All work and no play..."

A good Agenda not only takes care of business, but also will leave a positive, lasting impression.

Goals and Objectives.

For the purpose of this document we will define a goal as the general purpose of the meeting, and an objective as a measurable outcome supporting the goal. Putting these goals and objectives in writing should be the first step in the meeting planning process.

Lets start with Goals.

So, why are you having this meeting?

Here are some questions to help get started.

What is the purpose of the meeting? What is the meeting's primary emphasis?

* To impart new information? * To train? * To network? * To reward? * To team build? * Some or all of the above?

How much new information should be communicated, or is the meeting to reemphasize current information and procedures?

Is the meeting to reinforce your company's mission statement and values, or to train attendees? If the attendees left with only one impression of the entire experience, what should that impression be?

These questions put in perspective why, or if a meeting should be held in the first place. The most difficult part is writing out these goals and objectives. It is usually much easier to work on logistics, booking the hotel, hiring speakers, creating a theme, producing videos etc. Well thought out goals and objectives, in writing, force some serious evaluation.

Objectives

Setting objectives can actually be a scary process. Objectives can become measurable, leaving the committee accountable.

The goal may be to motivate and educate the team to meet and exceed sales budgets. The objectives, however should be more specific...

* To increase sales by X% over last year. * To train attendees on a new technical procedure. * To introduce and educate on a new product line. * Learn five ways to increase your sales quotas. * Create a more effective marketing plan. * Determine how to cut production costs.

Setting these types of objectives for your meeting is not only specific, but they must be relevant, measurable and attainable.

Meeting Costs

The cost of meetings continues to rise year after year. Rising fuel costs, and having those increases passed on to us through airlines and travel agencies are adding significant increases to meeting budgets alone.

Senior management or budget committees are under constant pressure to evaluate the amount of money being spent, and why it is being spent. They need to know the return on investment they will get from this meeting is justified.

In summary, goals and objectives are the first step of meeting planning. Objectives must be relevant, attainable and measurable. People as high up as possible in the decision-making should be part of the process. Step one is to determine if the meeting is actually necessary. Step two is to ensure that you get maximum return on investment for the time and money spent.

Peter Penny is a Multi Media producer and corporate meeting planner with over 25 years experience developing strategies and producing corporate events. He has recently written a book on planning and running successful meetings. You can visit his Web Site at: http://www.perfect-meeting-guide.com