ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

The Ultimate Email Marketing Guide: 9 Practical Tips To Fast Email Marketing Success

Email marketing is easy (--ponder--) if you know how to do it. Wow, you have heard that one before, I'm sure. Is that not always the case - with almost anything? So, why even say it?

Because - in this case it is really true. Read on!

1. Get the legalities out of the way.

Always write and provide a link to your privacy page. Starter text can be obtained from links below - and always make sure to review with your legal counsel for a final review. You will then include a link to it from your outgoing email campaigns.

Here are some places to start: a)http://www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf b)http://www.marketingpower.com/content4740.php c)http://www.microsaw.com/privacy_policy.htm

2. Your site must capture user via first name (last name) & email address.

Burn this into your head - make it your site requirement - day one. There are too many online businesses that forget this simple rule. It's a must. If you are reading this article, then you probably already realize the importance of mailing lists.

3. Example Signup forms.

Search the internet for example sign up forms. A great technique is to look for companies that have this in their URL. Try this in Google (type into search box): allinurl: "free newsletter" (it will search any site that has this contained in the TITLE of the page).

4. Popups, popunders, popup blockers & search engines.

Traditional popups (yes, the annoying ones) are banned from search engines like Google. Therefore, smart marketers have come up with other means. They are called "popunders".

 Apply a page that "slides" onto your page, and have it appear after 5 seconds.  Display this email form capture on all pages.  Only show it once, and only repeat 2-3 days later (assuming they come back). Many of the email marketing systems include this feature for you.  Annoying, but it works. I went from 5% signups a day a 75% increase overnight - only a few weeks ago.

5. Get the best and highest performing email service.

Don't skimp here. A few extra dollars a month can really save you a lot of headaches. We worked with one company that went from about 1,000 emails on their list, down to about 100 in 24 hours, (when they switched providers). They quickly realized that they had made a bad choice.

Here's what to consider initially:

 ASP hosted solutions are now connected with ISPs to ensure uptime/deliverability  Desktop applications can work well for you, for example, Gamma Dyne Mailer: http://www.soft32.com/download_4469.html  Autoresponse Plus, GetResponse, Aweber are a good place to start reviewing options.

Make sure you have:

 Working unsubscribe  Be careful where you get the lists  Avoid fraudulent subject lines  Include postal address, phone, privacy policy  Porn must be identified in subject line (SEXUALLY EXPLICIT)  Opt-out lists, including 'double-opt-in' (user must click to approve the email)

6. Test, test & track, track.

Here's how to do it:

 Test the campaigns with A/B Split test tactics - specifically on subject line and ad copy, it can help improve newsletter and pages immensely. (A/B refers to capability of serving up different content or ads, or headlines, sections on your page and campaign - that can be tracked)

 Tracking conversions from email blasts (cookies and JavaScript and beacons on landing pages, thank you pages, etc)

 Good reporting and database segmentation to section off to demographics, recency, frequency, sales totals

7. How often to send? How about text size (content)?

Daily.

Daily if you have a good "alert" system (ex: Google alerts) - this will not make sense for most companies. CNN news alerts are ok though.

Once a week.

Weekly ok if you have a strong listener base, and compelling content.

Once a month.

Monthly probably best for most small businesses. Overall - you want to retain "mindshare" - so they don't forget you, but still not too much "in their face".

8. Auto-responders.

Auto responders are a fantastic and simple way to turn your business on automated 24x7 attendance. Use them, learn them and build your list and responsiveness from this feature alone. Your list will grow, which you will use for future mailings and offers. Auto-responders are software systems that allow for total automation of messaging.

9. What other technical issues should I review?

Check spelling, graphics, relative links, use the free software XENU to get amazingly detailed reports. The Webmaster reports at the bottom of one of their reports provide a lot of good detail, perfect for executive overview.

Jon Rognerud is a recognized authority on the subject of SEO and Internet Marketing, and has spent over 10 years developing websites and marketing solutions for companies like Overture and Yahoo. His site, http://www.microsaw.com, provides a wealth of informative search marketing articles and more..