ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

6 Critical Elements In Creating Successful Web-Marketing Campaigns

With the growing realization that the marketplace is not what it used to be, more and more companies are turning to the Web as the marketing environment capable of reaching a dispersed diaspora of 'Long Tail' (Chris Anderson, "The Long Tail", Wired Magazine) interested prospects with a relevant memorable marketing message.

Realizing that you now have an economically viable multimedia platform that evens the marketing playing field, you must carefully consider how to proceed. If you merely transfer your traditional print advertising and direct marketing mailings to the Internet, you will be left behind.

Any business can put together a successful Web-based marketing plan if they take the time to define the six critical elements of a Web-marketing campaign:

1. Marketing Purpose 2. Marketing Objectives 3. Presentation Vehicle 4. Information Format 5. Marketing Venue 6. Achievable Expectations

1. Marketing Purpose

Marketing is all about building a brand personality that relates to an interested audience of either business-to-consumer or business-to-business prospects. Prospects search-out brands that help them construct and maintain their own self-image or at least an image that they aspire to, an image that they are comfortable communicating to others. The purchase, for example, of a Macintosh computer says as much about who bought it, as it does about that person's computing requirements.

"Thus, while the psychological/emotional need is to construct, reconstruct, and maintain the self-identity, the socio-cultural need is to communicate to others the self-identity." -Ouwersloot & Tudorica, 'Brand Personality Propositions'.

Accepting the need to build a brand personality that legitimate prospects can relate to might very well mean rethinking exactly who you are as a company and exactly what you are offering on both a psychological, emotional and socio-cultural level.

Most companies have a well-defined list of functional benefits that they provide clients; but what you have to ask yourself is, what psychological, emotional, and socio-cultural benefits do you offer and are they represented by your corporate image or brand personality? And if you think this only applies to consumer product companies, you are mistaken. Every company from industrial widget suppliers to packaged goods manufacturers needs to define their personality in terms of the emotive benefits they provide.

2. Marketing Objectives One of the most difficult things for small companies to accept is that sales are the result of establishing an appropriate marketing framework. Once you recognize that the real purpose of marketing is to create a relationship with your audience based on an emotional connection in the form of a brand personality, you are ready for the next step: defining your marketing objectives.

Successful marketing campaigns rely on strategies and tactics that grow out of defining eight important marketing objectives.

Awareness: objective one is to make your market audience aware of your existence, but name recognition alone won't bring in the orders.

Attention: objective two is to draw attention to your company, product, or service. Your market audience may be aware of your existence but not understand or care what you do or why they should be interested. You have to do something to attract their attention before they'll listen to what you have to say.

Comprehension: objective three is to explain to your market audience what it is you are offering them. Telling people you sell the best widget and provide the best service is meaningless - your audience must understand how their personal or professional lives are going to be improved functionally, emotionally, and socially. Most automobiles will get you were you want to go (functional benefit), but a Mercedes gets you there in style (emotional benefit) and displays to the world that you are a success (social benefit). When was the last time you saw a real estate agent drive around in a jalopy? As focused on closing the sale as real estate agents are, they instinctively know they must project a confident, comfortable, successful professional image.

Knowledge: objective four is to provide your audience with the ammunition they need to make the purchase. Your prospects need to justify to themselves, their corporate superiors, or maybe their spouses, their purchasing decision. Prospects must be educated, informed, and enthused with the knowledge that your company, product, or service is the right choice.

Behavior/Experience: objective five is the creation of a corporate culture that matches your brand personality. If prospects are frustrated or annoyed by their experience in dealing with you, your website, or your email landing page, then all the feel-good advertising in the world is wasted. The customer experience of dealing with your company must match the image you project.

Involvement: objective six is to evangelize your customers so that they become involved in promoting your product, service, or company to their friends and colleagues. People want to show-off their intelligence, good taste, and business acumen. If your product fulfills your customers' emotional and psychological needs, they will become your best sales people.

Ability: objective seven is to education your customers so that they can maximize the benefits from their purchase. Show customers how to increase their ability to achieve, perform, or excel by using your product or service. It is absolutely amazing how many 'how to' books are sold by third parties to supplement the dreadful instructions and manuals provided by manufacturers. Think about the message you are sending customers when they have to buy a book with the word "Dummies" in the title, just to make your product work.

Opportunity: objective eight is to give customers the opportunity to purchase you product or service either directly or through an appropriate channel of distribution. Spending money on advertising and promotion for things people can't get is not much value. If prospects can't satisfy their needs when they want to, you'll have missed your chance.

3. Presentation Vehicle Old habits and ideas are hard to overcome. After all we are creatures of habit, more accurately we are creatures of pattern. We understand the world around us by absorbing familiar patterns of action and behavior. Patterns make it easier for us to deal with the complexities of modern life and the demands of everyday work. This is a good thing as long as these patterns serve our needs, but the world of marketing communication has changed.

There is a new marketing paradigm that needs to be accepted and new sets of behavior patterns that need to be acknowledged. There was a time when you used the phone book to lookup phone numbers and the local newspaper to find what movies were playing; but today, the first place people go is the Internet. Things have changed and businesses have to change with the times.

Sure every business has a website, that's a given, but most websites are nothing more than digital versions of company brochures or catalogues that have been pushed and pulled out of shape by SEO consultants selling the latest miracle marketing cure - more traffic. Never mind the appropriateness of the traffic, or the relevancy of the bloated SEO-massaged content, or the meaningfulness of the marketing message. Traffic by itself will not win the day or get you where you want to be - this is nothing more than the same old shotgun volume broadcast approach that we know doesn't work for most companies.

The real issue here is presenting relevant, meaningful, compelling, informative, memorable material on your websites and landing pages to an interested audience that actually cares what you have to say - just make sure you say something worthwhile.

So how do we do it? The answer is Web-based multimedia presentations. Now let's be clear what we are not talking about: we are not talking about adding meaningless background music or irritating banner animations to your site. What we are talking about is using audio and video to present information that establishes your expertise, creates your brand personality, and delivers your marketing message so it sticks in the minds of your audience.

4. Information Format Your Web-marketing campaign should consist of a variety of information vehicles that each build on one another, creating the image and delivering the information that will ultimately lead to a relationship.

Your Web-marketing campaign should be aimed at achieving more than just a sale; it should be aimed at creating a satisfied customer who will promote your company through word-of-mouth. To achieve this end you must deliver a variety of information to potential clients; information that attracts attention, narrows decisions, instructs usage, and promotes involvement.

Information as entertainment: when you want to establish a personality or image, your audio or video presentation should have some entertainment element. This entertainment element could be in the character of the presenter, the script or dialog being presented, or merely the style and panache of the voice-over announcer or on-screen actor.

Information as knowledge: there used to be a Buffalo-based clothing retailer that featured the slogan, 'an educated consumer is our best customer." They never had a sale, but all their clothes were discounted the same way on a sliding scale based on how long the merchandise was in inventory. All their advertisements explained their policy in clear, concise terms. They understood, that if customers know and trust their policy they would have confidence that they were buying from a legitimate retailer at a legitimate price.

Information as instruction: we live in a very complex world where products and services are increasingly complicated. If we want customers to take the leap of faith and buy our merchandise and hopefully upgrade to bigger, better, more expensive versions, then customers must understand how to use the product and also how to maximize the promised benefits from their purchase. Teaching people how to take better photographs with the camera you sell is a far better sales tactic that promoting an extra feature they will never use.

Information as involvement: we all know word-of-mouth is the best form of advertising. Getting your Web-audience involved in your campaigns through the use of contests, surveys, and interactive entertainments are only a few ways to get them involved. But the best way to get people involved in evangelizing your product is to provide an experience that echoes their psychological, emotional, and socio-cultural aspirations.

Information as promotion: let's face facts, the vast majority of website visitors are jaded and cynical and hypersensitive to unscrupulous online businesses. Most of your Web-audience puts you right next to politicians and used car salesman in the trust department. You are not going to overcome this lack of confidence with a website that smacks of high pressure or alternatively a website that bores people. Present your offer using real people delivering a well crafted message that reflects your company persona and inspires confidence rather than puts out danger signals.

5. Marketing Venue The Web's multimedia capability has often been equated to an egalitarian form of television, where every company has a shot at attracting an audience without the high cost of buying airtime, but like television it is the programs people are attracted to, not the commercials. If your website is nothing more than a commercial your visitors will hyperlink themselves away from your site at warp speed.

If we equate the new multimedia Web to television, we must construct our websites as if they were programs, not brochures. An excellent example of this new style website is the Ford Motor Company's 'Bold Moves' site (http://www.FordBoldMoves.com).

Your email marketing and Adword campaigns are the equivalent of program teasers, attracting people to your main site, campaign micro-site, or landing page based on a content hook and promise.

6. Achievable Expectations We are all concerned about ROI but you cannot expect instantaneous results. Websites are long-term investments that must be continually tweaked to conform to your long-range strategic objectives. You must have realistic achievable expectations: new leads, customer inquiries, information requests, newsletter sign-ups, and even complaints. You cannot determine the value of your site based on direct sales alone. If you are not achieving adequate results, then it's time you rethought your website strategy in terms of it's multimedia content and program potential.

Jerry Bader is Partner at MRPwebmedia, a website design firm that specializes in using audio & video to create memorable Web-experiences. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact info@mrpwebmedia.com or telephone (905) 764-1246.