ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

The 6 C?s Of Marketing Unleashed

Okay, so we have all learned about the 4P?s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C?s, however, is a not a concept that replaces the 4?Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing.

CUSTOMER

In this day and age, a company?s marketing strategy needs to be customer focused. It?s about understanding the target consumer; their wants, needs and motivations. Not as demographics, psychographics or any other graphics, but as real people. Its understanding why customers do what they do (or don?t do),when they do it and why they do it. Such knowledge is critical in marketing since having a strong understanding of buyer behavior will help shed light on what is important to the customer. It?s about focusing on the target customer first and then working back to the brand. It?s imperative that companies have mindshare before focusing on market share.

CONSISTENCY

Companies need to maintain consistency in their message; a practice called integrated marketing communications ? from packaging and advertising to sales promotion and publicity. This will maintain and reinforce a brand?s personality and image in a real life context and avoid doing something brainless like changing the distinctive color of the UPS truck to orange. I am sure it?s been talked about.

CREATIVITY

Creativity is imperative to attract attention in a world cluttered with thousands of messages. Creativity means laying aside the rules, and engages in out-of-box thinking so that marketers can reach beyond logic and structure and tap into their imaginations.

? Creativity Informs: Marketing?s responsibility to inform is greatly enhanced by creativity. Creativity makes marketing more vivid, and many researchers believe vividness attracts attention, maintains interest, and stimulates consumers? thinking.

? Creativity Persuades: The ancients Greeks created legends and myths about gods and heroes -symbols for humankind?s instinctive longings and fears ? to influence human behavior and thought. Today?s marketers are doing the same thing; they are creating new myths, heroes and symbols like Ronald McDonald, the ?Can You Hear Me Now? guy from Verizon, and more recently the Gecko from Geico Insurance.

? Creativity Reminds: Imagine using the same invitation, without any creativity, to remind people to try a particular product everyday for a month. The invitation would become stale very quickly. Only creativity can transform boring reminders into interesting, entertaining marketing communications. Nike is proof. Several commercials in a Nike campaign never mention the company name or even spelled it out on the screen. Each communication told a story. And, the only on-screen cue identifying the sponsor was a single ?swoosh? logo inscribed on the final scene.

CULTURE

All marketing communications needs cross-cultural research to be able to succeed. It?s simple to see things from your own perspective, assuming that everyone else in the world thinks exactly like you and should understand what's so great about your product or service. Just reading about all the mistakes made by large corporations proves that even the most sizable and experienced marketers have made errors time and again.

One of the most famous examples is Coca Cola translating the name into Chinese without back-translating it ("bite the wax tadpole"), ultimately resulting in a horrible response from an insulted society. Marketing books are full of examples like these. As David Ogilvy, known as the Father of Advertising, states, ?If you are trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think?.

COMMUNICATION

This one is basic. Consumers don?t want to be ?marketed to?. Rather, they want to be ?communicated with?. Good marketing communication creates value with target customers, speaks in their language and tells your story. It?s about building long term, trustworthy, and profitable relationships with your customers. As Seth Godin states, it?s about reinforcing the lies that consumers tell themselves everyday (i.e. I look much better in these jeans from Abercrombie; they make me look sexy).

CHANGE

Marketing is not just a business function, but a process. There is a beginning, middle, but there is never an end. Marketers must constantly CHANGE as society changes. They should never be afraid to try something new. Marketing today is not what it was 2 - 5 - or even 20 years ago. Marketing needs to be an evolving process that considers change in the world, economy, market, consumers; as well as internal change within the organization.

Conclusion (not the 7th C)

So there it is; the 6 C?s of marketing ? Customer, Consistency ? Creativity ? Culture ? Communication and Change. I am sure that these will be published in every text book in the country within the next ten years and I will be a rich, well known author. Yeah right!

To read more about internet marketing strategies, please visit: http://www.britopian.com/blog. Michael Brito is the founder of Britopian Marketing and offers web marketing strategy services for small clients.