ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

7 Tips to Setup your Budget for your Home Business

Every Home Business entrepreneur in the world has a clear and well defined goal: to earn money with his/her Business. Then the next question would be: how can we know if we really „earn"or are just loosing money? Allthough it sounds trivial, it is not.

I assume that only in few cases a fellow home business entrepreneur will be able to have an own accountant to calculate the Profit/Loss sheet. So you may need to help yourself. Let's go step by step. Setting an own Budget could help you to know „when you are in plus"and when the opposite is the case.

A Budget is nothing else as estimating costs and income. As every „prediction", calculation and reality could differ. Thus it is your task to review your budget from time to time and adjust it based on real numbers. The „real numbers"are the „actuals"you get from your business. The „budget"is the estimation of your costs and income. There are several applications on the market to perform the mentioned steps. For the beginning, you can use a calculation sheet.

1) Choose the periodicity of your budget. Usually you may choose weeks or months. This means you need to calculate every cost to a weekly or monthly basis. I.e. if you pay for your autoresponder 120$ a year, the monthly costs are 10$ and the weekly costs are equal 120$ divided by 52, getting 2,31$ per month

2) Make a complete list of all recurring costs you already know: i.e. Web hosting, Residual Income Fees, your autoresponder, lead subscriptions and so on. Make a complete list with all costs you already know. Consult your credit card statements and search your Paypal account for subscription payments. Transform the costs to the unity of time you have chosen in step 1 (i.e. monthly or weekly).

3) Now make a list of all „one time"payments you plan to have this year, and calculate the accruals for the periodicity you have chosen in Step 1. Example: you plan to buy Internet Marketing Literature for 300$ this year (this is your Budget). You could calculate then a monthly „costs"of this literature as 25$ a month, or 5.79$ per week. If you have purchased equipment (i.e. Hardware), you need to distribute the costs amount the life of the product. I.e. one PC usually is used for three years. If you pay 1000$ as one time payment, you can distribute the costs over three years, giving 333.33$ per year or 27.7$ monthly, or 6.41 $ per week. This is call „depreciation.". If you now that after three years you may sell the PC for 200$, calculate the depreciation accordingly, starting now from 800$ (1000$-200$). As you see, Hardware is not as expensive as you would expect, from the financial point of view.

Add the costs obtained in step 3) to the list you have already prepared in step 2). Now you have the complete list of your estimated monthly or weekly costs.

4) Now we come to the most interesting section: your Earnings! Obviously you can be in „plus", only if your earnings are higher as your costs. This sounds again trivial, but is not easy to achieve.

Most of the Internet Marketing Newbie's would expect to be „in plus" after a very short period of time. This is unrealistic. As you have seen in the first steps of the calculation of your budget, you may consider Hardware, Literature, Marketing spending and other costs that in the first months do not have the corresponding earnings. Thus, it is absolutely normal that you may have a period where you are „in minus" for a while, till you reach your „break-even point" (earnings = costs).

But let's come back to the earnings. In Internet Marketing, your earnings are derived from sales. There are either direct sales or indirect sales from your downline, if you are driving an MLM like business.

Here you will see that the estimations of earnings is obviously much difficult then the estimation of your costs. Ideally, you may express your earnings as a percentage of your marketing spending. If your marketing effort is not able to produce sales, you may review it and look for other marketing strategies. You need to achieve that every penny invested in marketing lead to internet income. IF you have tracked properly your marketing campaigns, you may be in a good position to estimate your „conversion rate" (the percentage of your clicks that lead to sales) and thus, can express your earnings as a percentage of your marketing costs.

Example: you are running a Campaign with PPC Search Engines to promote your business. You pay 0.05$ per click and achieve 300 clicks a month. Your corresponding recurring costs of 15$ a month are already considered in your budget. Your conversion rate may be 1%, so you expect three sales per month. If you get 8$ per sale, your monthly earnings are 24$ a month. This means your profitability is 25% (24$-15$) / 15$. For every advertising dollar you get 1.25$ sales.

The total profitability of your business will be lower, since you need to consider the total cost and not only the PPC marketing cost.

The problem may consist that at the beginning you will not know the conversion rate of your campaign, so you will need to work with estimations. Once you have the real numbers, review your estimations based on that numbers. Your Budget will get more and more accurate, the more data you can provide.

5) Now you can build your Budget based on Costs and estimated earnings month by month.

You may decide to „reinvest" part of your earnings and increase your marketing spending month by month.

It is time now to put all data into your Calculation Sheet. Start building columns, one column per period (week or month). Per each period, reserve two columns, one for your budget and one for your „actuals" (your real numbers).

Divide your rows in „Earnings" and „Costs", subdivide them in several rows for your earnings (in the case you are working with multiple programs, reserve one row per program) and one row per each cost element identified in the steps 1-2.

Reserve a Row for a sum of all your cost elements (per period) and a corresponding row for the sum of all your earnings (per period). At the end, add one Row with the difference of your earnings minus your costs.

Now you are in the position to see period by period, what is the „net result" of your business. You will see immediately if you are earning or losing money.

As already mentioned, it is absolutely normal that in your first months (or years?) you will have more costs then earnings. This is the case for every business. However you should be now in the position to „predict" when your „break-even" point will be reached (total earnings = total costs, per period). You may decide to invest more in marketing activities if they seem to be profitable, or save costs by reducing your recurring expenses.

6) Review your budget on a regular basis. The more data you have, the more accurate your budget will get. Calculate period by period your conversion rate and monitor the results of your marketing activities. Put the results back to your budget and create new Budget „versions" for that purpose.

7) Now run your business! Your Budget is now a powerful instrument to give you a good financial basis if you are on track or not. Some people have the tendency to oversee spending and overestimate earnings. If you feed your budget with real data, it will give you an instant view of the results of your entrepreneurship! Most of the CEO´s of the world are doing exactly that. Of course financial aspects are important, but can not replace your Vision and Strategic thinking. But it can „bring you back to the earth", if your strategy and vision is too ambitious, but can not be financed.

Alex Timaios is an Internet Marketing Consultant based in Germany. He is the publisher of the Ezine "Marketing Tips that Empower Success" http://www.101homebiz.com/MarketingTips