ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Integration and Collaboration: Avoiding "Trickle Down" Marketing

Six years ago when I started my career in the industry, the biggest buzzword around was "integration." The large, full-service New York ad agency I worked for played up its "integrated" offerings and stressed to potential clients how important it was to have a "fully integrated" campaign, and how we could help them achieve that Zen-like state of total "integration." And, the agency did so with considerable success ? for itself and its clients.

In more recent years, however, times have changed and most marketers are not interested in getting the total package from a single agency or even a network of agencies. Why? The reasons vary; however, chief among them is that it is typically not as cost-efficient as marketers expected when they park millions of TV, radio, print, interactive, direct mail, and promotional marketing dollars at one agency. Marketers are more often than not working with several agencies?oftentimes with direct competitors "shooting it out" for the same work. Then they're expected to play nice together in the sandbox for the greater good that is the marketer's bottom line. And, this trend will likely continue for the foreseeable future.

Where does that leave the sandbox dwellers? Fighting for work? Yes, at times. Fighting for the ear of the marketer? Absolutely! Ideally, we are all fighting for measurable results, at any cost. In an "integrated" fashion, of course.

What does this word?integration?really mean, anyway? According to dictionary.com, one definition is "behavior, as of an individual, that is in harmony with the environment." This is a potential negative outcome of multi-agency collaboration as it tends to foster ideas that promote sameness and unity in the name of doing what is sure to please the client, rather than the mold-breaking and risk-taking that will generate optimal return. Usually there is one group, which my experience is typically the ad agency, taking the lead and driving their TV or print campaign idea down below-the-line. Ever heard "How can we bring this to life across all channels?" Or "Let's see if it makes sense to do online or radio, once the print campaign is finalized." Not to say that this is done with malicious intent. In fact, most marketers probably enlist their advertising and media agency partners to take this leadership role, where they are mandating collaboration.

This leaves the "other" partners ? interactive, PR, direct, promotions ? fighting for a piece of the pie, and for their voices to be heard. Rather than driving a media-agnostic approach, this arrangement often results in a "trickle down" campaign (from the original ad concept, usually) spread thin across many channels, with whatever budget is left after the TV and print buckets have been filled. Sure, everything has a unified look, feel, and message, but marketers are not likely to realize great results on tactics executed as a result of this process.

As challenging as it may be, the goal of all agency collaboration should be simply coming up with an amazing campaign idea to support the marketer's overall business objectives. A separate, but equally important exercise is determining the marketing channels and levels of investment therein that will most effectively support those same goals, based on the overall marketing budget.

So what are marketers to do? First, you need to trust your agency partners and rely on their expertise in their medium/discipline. There are certain brand goals and initiatives that are better as online initiatives and other that make less sense online but make absolute sense in an offline campaign. And further, there are better online ways to do things in some cases than others. A good agency partner will be honest about the effectiveness of their medium for certain goals, and if not, are they really a good partner?

Here's an example from my own experience. I recently had a client tell me he was interested in developing a new email campaign to promote a new product. Two important factors are that this particular product was available in select geographies, and the internal database for the parent brand of opted-in consumers who resided in these areas was very small. A new email campaign would have needed several hours of work on the creative and copy. To generate trial of the product in a more cost-efficient way (because of the select geographic availability), we instead tagged an existing email newsletter for a related brand with a coupon offer. Not the most splashy solution, for sure, but it generated a much higher interaction rate and ROI than a custom html email campaign would have because the audience was already familiar.

Remember, just because the various communications within a campaign have the same look, feel and message, does not mean the campaign will succeed, or that it is integrated at all. True marketing integration is achieved through a collaborative process that values campaign ideas over trickle-down concepts and tactical solutions over media plans. It is about delivering the right message to the right person at the right time ? and generating business value and results for the brand.

Kelly Rogers writes about SEO, SEM and search engine optimization .