ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

So, You Want To Start Your Own Business? My Congratulations And Deepest Sympathy.

So, you have just come up with the best one-of-a kind idea since sliced bread and want to launch your own business. Congratulations, you are on the road to the American dream of becoming an entrepreneur! Now let me extend my deepest sympathies for the pain you will experience as you try to get your business started.

Hey, don?t stone the messenger; I?m not the only Negative Nelly on this topic! The facts are, as stated by the Small Business Administration, 80% of small business start ups close within the first five years. But, maybe you and your idea are different and you are prepared to beat the odds. If you still want to give it that ol? college try read on. (My apologies to those of you whom I have completely devastated. However, keep in mind that if you are still reading and I haven?t scared you off yet?you could have what it takes to start your own business.)

Have you ever wondered why we are in awe of the Bill Gates and Martha Stewart?s of the world? Have you ever wondered why they are one-of-a-kind kinda? guys/gals and are so well known? Well, I think it has something to do with the blood and guts they had to donate to start and be successful in their own businesses. Anyone can start their own business, but only 20% of those starters are still in business after five years and even fewer are actually running a successful business; that means making money. So, this journey definitely takes more than what 80% of us have. Are you still reading? Ok, you may have what it takes.

What it takes to launch your business (we?ll leave the part about actually being successful to another article) is what I refer to as the ?Eight Steps to A Successful Start?:

1. Determine Your Niche, 2. Identify Your Ideal Client, 3. Develop Your Unique Value Proposition, 4. Create Your Brand, 5. Prepare a Business Plan, 6. Prepare a Marketing Plan, 7. Develop a Sales Strategy, and 8. Accept failure, learn from it and re-group

Please note that the first eight steps have nothing to do with what you actually want to ?do? in your business. In other words, if your dream is to be a career coach, you won?t actually be coaching clients until you have been a marketer, sales person, financial expert, and strategist. Oh, and for those brave Internet entrepreneurs you will also have to become an Internet guru. Note: if you know what mega-tags are, congratulations you are well on your way! Back to my point, what is important to keep in mind is that for most business launches it takes a full two years before you are ?doing? whatever it is your business is all about and before you are ever the business owner of your dreams. Still reading? You are already beating the odds!

Let?s take a look at Step One, ?Determine Your Niche.? Your niche is determined by defining exactly what group of consumers will be your customers. This group will consist of people who have specialized interests and needs, and have a strong desire for your service or product. An example of a strong need would be an attorney who needs a well organized back office system to keep track of past and current case loads. The group in this case is ?attorneys? and the specialized interest/need is all about well-organized back office systems. So, if your product is a well-organized back office system for attorneys, this guy/gal is in your niche.

Once you have identified a group with specialized interests and needs, now known as ?your niche?, you have to ask and come up with answers to the following questions:

Will this group spend money for my product/service? And, do they have the money to spend? A good way to tell is if they have spent money for similar products/services in the past. For instance, ?moms? might be a great target market for a new type of stroller, especially since they have spent money on similar products. However, not all new moms have money to spend on a new stroller. You would then want to specifically target moms who have more disposable income ? i.e. extra cash for your one of a kind stroller!

Can I easily find and then reach this group of people? Physicians are easier to locate than moms. Why? Well, one reason is because physicians are listed as a group in the yellow pages. So, if your have a product/service that targets a professional group such as physicians you will have an easier time reaching your niche. Whereas, if you are targeting moms it might be harder to find that group, since they don?t yet have their own heading in the yellow pages!

Is this group large enough that I can make money selling to them? If your product/service is eye patches for one-eyed pirates, you may need to expand your group. However if you are selling a new bra to women who have had breast enhancement surgery you might have a hit!

Is this group small enough that my competition would overlook it? Yes, your competition might have over-looked the one-eyed pirate market, but that is because this group is too small. However, if your product/service is directed towards a specific need that a specific group has, i.e. women who have had breast enhancement, you might just have the perfect small market.

Have you been a part of this group? You must know the needs of your niche market. The best way to know those needs is if you have been in that group and understand the group?s dreams and desires. If you have ever been an attorney, who had need of a well-organized back office, then you would be well prepared to create and offer this service to attorneys.

Is this a group you would enjoy working with exclusively? Maybe you once were an attorney and that is where you came up with this great back office system. That?s great, but if you got out of the litigation business because you didn't like your peers?.you might want to re-think your idea of selling your handy dandy back office system to attorneys.

Can you see yourself creating other product/services for this group? No one wants to be a one-hit-wonder, ala Billy Ray Cyrus and his Achy Breaky Heart! Once you have sold everyone in your niche one of what you have to offer ? where do you go from there? If your price point is high enough, maybe you go on to retirement in Hawaii, however, if you are selling a $1.99 product, you will need a way to expand your line as your business grows.

Are you passionate about your product/service? The amount of time and energy, or as I mentioned earlier ?blood and guts?, that it will take to launch a business is huge! You had better passionately believe in what you are doing and whom you are doing it for, if you want to successfully launch your business.

Well there you have it, the first step in launching your business; Determining Your Niche. Take some time and answer all of the questions outlined above for your product or service. You might find that you want to make a few modifications to fit your niche or maybe you need to change your niche to better suit your business. Either way, just by taking the time to complete this first step you are already on the road to the American dream of becoming an entrepreneur. Congratulations! (And, a little sympathy for your time and trouble!)

In the coming weeks look for ?So, You Want to Launch Your Own Business? May I Offer My Congratulations and Deepest Sympathy. Part II: Identify Your Ideal Client?

Keep in mind that a career coach can help you through all of these business launch steps. Career coaches act as guides on a journey of greater self-awareness and clarity, helping you to find your true passion. Your coach can help you create an action plan to get from where you are to where you want to be in your career and in your life. Once you are working in your strengths you will find you are passionate about what you are doing and the journey is not as painful as if you had made it alone.

To find out how a coach can help you, contact SmartWork Career Coaching @ 805.376.1906 or e-mail @ sfreiberg@verizon.net. One of our Career or Executive Coaches will be happy to discuss your coaching options.

Suzanne Freiberg, with 20 years of executive experience, founded SmartWork Career Coaching to empower women in management and leadership to make the changes necessary to become break through leaders. She has received extensive training in emotional intelligence; leadership development; and managing stress for executives. She is a Certified Career Coach and a Certified Executive Coach, as well as a member of the International Coach Federation. http://www.smartworkcareercoaching.com