ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Business Bootcamp

We think nothing of having a fitness trainer assist us with those extra push ups. And more and more people are starting to think the same way about their business ? who's pushing you with the extra mile?

As business around the world becomes increasingly competitive, the demand for business coaching to provide that market and performance edge has increased. A few years ago only a handful of businesses used coaches to increase overall performance. In the U.S. today almost 58% of SME's use business coaching.

A business coach is someone who has the agenda of assisting the business to achieve its objectives. I've worked with clients who have wanted me to brainstorm, provide a sounding board, get an independent viewpoint, design systems, develop marketing strategies and the test and measure of marketing strategies, improve productivity and effectiveness, develop their business plan, improve sales, strengthen leadership skills, build teamwork, increase customer service, increase retention of key staff, increase bottom-line profitability, build relationships with direct reports, reduce conflict and build business relationships with clients.

"A business or life coach is like a fitness trainer," says Melissa Byers, Business and Performance Consultant from The Coaching Institute. "They will set you up with a range of activities, and they're also there to push you along when you don't feel like putting in the hard yards."

Sometimes it's the little things a client wants help with. I worked with a client who owns three pizza shops, and profits are based on volume of product sold compared to food wastage. Food wastage was too high, reducing profits by a significant amount. He provided incentives to managers to decrease wastage, which helped for a while. Through coaching he realised that he was providing money rewards for his team to simply do their jobs, and changed his strategy. Now the operations manual takes all team members through each step of food handling, including how to reduce food wastage. Profit increased by 15% in five weeks.

And sometimes it's the bigger things. Another client's business was turning over $40k every quarter. After one year of coaching, her business now turns over in excess of $1.5million. Every aspect of this young business was examined, improved, systemised and delegated. From an initial team of one part-time Personal Assistant and herself, she now operates with a team ten people, all responsible for their function within the organisation. There are clear communication channels and responsibilities for each member of the team. There are KPI's in place which are assessed and discussed weekly. Within two years they expect to turnover $3.5million.

And coaching can be most effective when teamed with training programs. The International Personal Management Association's investigation into coaching effectiveness showed that training improved performance of their teams by 22%. The real benefits were seen when the training programs were supported by ongoing coaching, when the improvement in day to day work performance increased by 88%. In other words, with every training dollar spent, one fifth of that investment was returned without coaching, compared to a four fifth's return on the investment with coaching.

Coaching's success is because every business owner knows they could improve aspects of their business. Coaching sessions create the space for the business owner or manager to brainstorm what needs to change, how it needs to change, the timeframe for the change, who will be responsible for the change, and how its implementation will be measured for success or for further improvements.

Life and business coaching is not a chat between two friends, but a focused conversation about what is and isn't working and what's going to be done about it. It's not the space for egos or defensiveness. "Coaching works if you want to improve your business. If you just want to hear you're doing great then don't waste your money," says business coach Sally Higgins, from Accelerate Now, a TCI trained coach. "Coaching is about getting results. My clients are committed to improving their businesses and they are willing to change what needs to be changed to achieve the improvements they want. If they justified how things are, we wouldn't get far with improving their business."

Joe Pane, Business Coach and trainer with The Coaching Institute believes the ideal client is committed to constant improvement, rather than a 'fix it quick' mentality. "Sometimes it takes time to rollout the improvements we want in the business. The business owner needs to be committed to long term improvements rather than a short term bandaid to problems in the business. I work with a range of clients but they all have one thing in common, they want to grow their business and achieve more success."

The culture of the organisation needs to be supportive to what the coaching initiative wants to achieve. A saboteur in the ranks who likes things the way they are can pose problems when new business improvement initiatives are rolled out. Dealing with people who are challenged by the coaching initiative can be as important as the coaching initiative itself. "If someone is threatened by the coaching and what it is producing, it's best to deal with them directly and privately. Listen to their concerns and ask for their suggestions for how to best overcome what they see as the obstacles to the program. Buy in isn't always easy but it makes the job do-able," says Pane.

Individuals can feel threatened by change, especially if they are in a job that is fairly constant in its demands. Someone who does a similar thing over and over is less likely to embrace new thinking and new systems than someone who is used to being flexible to be effective in their role. They will need time to assimilate the new direction the organisation seems to be taking. This can be especially so if the coaching has developed a new vision statement and values. A new culture means new ways of thinking and behaving, and that's hard for some people.

"People have different learning styles," says Pane. "They may need extra support as the organisation takes on the improvements. All of sudden what they have done for a long time isn't enough, and that can be challenging for some people. They may need a little leeway with how they integrate the new processes, especially if they are directly impacted by the changes."

Coaching is so focused and effective that the client must be committed to pushing through the obstacles that are inevitable. "If it was easy everyone would do it," say Ashley Thompson of Action International. "If you're not prepared to put in the yards you'll get mediocrity, which is all too common in business today."

"The best thing I ever did was get a business coach," says Greg Donoghue of Eco-Organics. "It was challenging, confronting and gave me exactly what I needed in terms of growing my business."

Sharon Pearson is founder and CEO of The Coaching Institute, Australia's number one school where students can become a life coach or become a business coach. She has two books published, is an in-demand public speaker and has done over 2,500 hours coaching in 7 countries.

This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. http://www.thecoachinginstitute.com.au Copyright ? 2006 The Coaching Institute Pty Ltd