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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
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So You Want Your Own Business!

By Wayne Van Dyck

There is a cornucopia of reasons for wanting to start your own business, and most of us get to this point. Which one of the following applies to you?

" I want to be my own boss. " Freedom from daily routine. " Doing what I want when I want. " I'll have more time with the family. " Improve my living standard. " I want creative freedom. " I want to fully use my skills, knowledge and education. " I have a product/idea/service that people need. " I won't have a dress code. " There are good tax breaks for business owners. " I'm a Type B person and work best alone. " I want to make the decisions.

Of course, every one of the above is a great reason for wanting your own business. The problem is that most people don't think the process through; step by step. There are 7 phases to business planning. The 7 phases are:

1. Investigation Phase 2. Planning Phase 3. Start-up Phase 4. Operating/Monitoring Phase 5. Problem/Challenge resolution Phases 6. Renewal/Expansion Phase 7. Selling, Transferring, Retirement Phase

The Investigation Phase is where you take a look at yourself and your business options. There are careers that are suited to personality types, so the first thing you must discover is "Which personality type am I?"

Duty Fulfillers These are people with introverted personality who are serious, quiet, thorough, orderly, matter-of-fact, logical, realistic, and dependable. They take responsibility, are well organized, know what should be accomplished and work steadily toward it disregarding distractions. They are careful calculators, and 20% people in this group become accountants.

The Mechanics These people are also introverts and are cool onlookers. They are quiet, reserved, observing, and analyzing life with a detached curiosity and have unexpected flashes of original humor. They're usually interested in cause and effect, how and why mechanical things work, and in organizing facts using logical principles. They usually are craftsmen, mechanics, or handymen with about 10% becoming farmers.

The Doers These people are extraverts who are good at on-the-spot problem solving, don't worry, enjoy whatever comes along, are adaptable, tolerant, and generally conservative in values. They tend to like mechanical things and sports, and dislike long explanations. They are best with "real" things that can be worked, handled, taken apart, or put together. About 10% of this type go into marketing or become Impresarios.

The Executives These are another extravert group and are hearty, frank, decisive, leaders in activities and usually good in anything that requires reasoning and intelligent talk, such as public speaking. They're usually well informed and enjoy adding to their fund of knowledge. They may sometimes appear more positive and confident than their experience in an area warrants. They're sometimes called "judgers" and "thinkers" and 21% of this group become legal administrators.

To go into each personality type would be far too complicated, but to give you an idea of the roles that personality types could fall into look at the following list. Beside the categories we covered in depth here are some simply broken down into Introvert or Extravert Personality.

Introverts choose careers that satisfy being: " Nurturers " Guardians " Artists " Scientists " Protectors " Idealists

Extraverts are usually: " Performers " Visionaries " The Inspirers " Givers " Caregivers

The second part of the Investigating Phase is looking at your business options. When choosing the business you want to start considering the following:

" Do you like to work with your hands, brain, or both? " Does working indoors or outdoors matter? " Are you good at math, writing, puzzles, blueprints, installing things or fixing things? " What interests you? What are your hobbies? " Do you like to work alone or as part of a team? " Do you like to plan things, or go to events? " Do you like machines, computers? " Do you like to drive or operate equipment? " Do you like to travel, collect/display things, give/attend shows, or take pictures? " Are you small, large, strong?

You should make a list of your likes and dislikes. Keep a journal of things you do that relate to business and rate each entry from 1 to 5 based on your interest. Then prepare a list of your strengths, weaknesses, opportunities, and concerns. After doing all that, you should have a list of candidate businesses that are right for you. Then you can make a list of the "candidate businesses" and rate them from 1 to 5 based on your own chosen criteria.

Some criteria to think about are the fallowing: is it feasible, is it low in cost to establish, does it meet my objectives, will it make money, is there a "niche" market of existing customers, or will it produce residual income to name just a few.

By the time you've accomplished all that, you should seriously consider visiting the local chapter of S.C.O.R.E. or your own mentor to use as a sounding board for your plan. Next week, if I haven't dissuaded you so far, we'll cover the Planning Phase.

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Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application? enabling non-technical people to set up online businesses in less than 30 minutes. It's made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of "STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.

===================================================== Permission to reprint this article in unchanged form, including author bio. =====================================================

Wayne Van Dyck is a former venture capitalist and builder of offline technology companies. He is the founder and developer of Simple Money Machines. Simple Money Machines is all the money making technologies in one, easy-to-use, hosted application? enabling non-technical people to set up online businesses in less than 30 minutes. It's made for people with 9-5 jobs, retired folks, stay-at-home moms and college students. To get a FREE copy of ?STARTING A HOME BUSINESS MADE SIMPLE", go to: http://tinyurl.com/ykyoqx.