ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

3FN Marketing Updates SmartFeeds
3FN Marketing, a pay-per-click advertising company powered by the Bidding System run by 3FN, announces the renovation of the SmartFeeds, advanced Public Feeds.

DemandROMI and InsightAsia Sign Partnership Agreement to Deliver State-of-the-Art Marketing ROI Training and Consulting Services
DemandROMI and InsightAsia sign partnership agreement to deliver state-of-the-art marketing ROI training and consulting services. InsightAsia and DemandROMI will deliver business critical marketing ROI services in Asia to help marketers deliver more revenue, profit and share from their marketing activities.

Online Business Networking: How Personal is Too Personal?
Online networking has opened up some fantastic business opportunities for solo entrepreneurs. You can open an account with one of the major online business networks such as Ryze, and get to know industrious and inspiring minds from all corners of the world.

Monogrammed Business Card Holder - A Perfect Executive Gift
To find a gift that is useful and unique for a business minded person, business card holders are one of the most popular, useful and efficient items to give for any business men or women Though it is very clear that their purpose is very useful to them, giving it in a special way like making it more personalized is indeed even much better

5 Smoking-Hot Ways to Explode Your Profits through Network Marketing
Searching For A Low-Risk, Low-Cost way to increase your cash flow; or for that home-business that will put meat on your table? Whatever you're doing now, maybe direct marketing, wholesaling, publishing, or just beginning. You should consider joining the millions profiting from network marketing.

Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine
I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one of three things.

Persist in the Right Way to Succeed in Your Online Home Business
Persistence is one of the most important characteristics of a Business Entrepreneur. Without it, failures will follows.

Business Credit Cards: Credit Card Offers That Is Perfect For Your Business
Credit cards are considered to be one of the most important financial tools in modern society. Not only are individual people getting benefits from credit cards, even businesses, small and large alike, are now using credit cards to provide financial assistance to their business on times they need it most.

What Should Your Business Card Say?
Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and function? If any of these are true or if you want to offer freelance services to the community, a business card may be one of your first steps in making others aware of your goods and services.

Online Home Business ? Learn How To Make Money From Home With Your Computer
The beauty of the internet is that it now allows practically anyone in the world with a computer and an internet connection to make money. As long as you are armed with the right training you can very easily learn how to make money right from your computer in the comfort of your home. In addition the amount of money you can make is almost unlimited as the opportunities to make money from the internet are growing and internet marketing in general is a growing industry so take advantage of it now while you can.

Mydeo Joins Ebay and Microsoft to Lead Video Hosts to Get Safe Online
Mydeo.com, the streaming video service for consumers and small businesses, is proud to announce that it is supporting the Get Safe Online campaign.

Business Consultant Expands Business Coach Training Program
Business Consultant Guru, Gary B. Henson, and his team at BusinessCoach.com are expanding their Business Coach Training Program to accommodate 100 attendees per month. Business Coaching is one of the hottest careers in 2007 with the average fees of $40,000 collected per client.

Diabetes Awareness Video Results of Contributions From Hundreds of People Touched By Diabetes
A diabetes awareness video was the result of the contributions of hundreds of members of TuDiabetes.com, an online social network for people touched by diabetes.

Strengths and Weaknesses of a Family Business
Every company, and every type of company has there own set of strengths and weaknesses which differentiate them from their competition. Here are some of the differences between owning a family business, and a non-family business.

Special Report for Boosting Media and Marketing Success Offered for Home Business and Work at Home Professionals
To give you an opportunity on how to make money and less time. You can build a better business risk free that requires no experience necessary. To double or triple your income and make thousands of dollars instantly.

The Soap Dish™ - A Lesson in Lateral Marketing

(PRWEB) April 16, 2005 -- Big businesses do it, and now small business owners are following the trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs -- although certainly you could use those if you wish. What I am referring to is Lateral Marketing -- and if used properly, it can be a solid business building tool.

For this example, we're featuring business client The Soap Dish", a family operated business offering a line of handmade Goat's Milk soap, lotion, and sundries. In addition, The Soap Dish offers an assortment of soap making supplies, packaging items, and a full recipe library. It is this selection of items that we will be focusing on for the basis of this discussion.

The owners of The Soap Dish learned, as many small business owners do, that few companies can, (or will) accommodate the unique needs of cottage industries. Many small businesses are unable to meet larger companies' order minimums, or simply do not wish to bring in the quantities needed in order to benefit from bulk rate pricing. This niche provided The Soap Dish with the opportunity to provide a service to other small businesses within the same market.

By ordering basic supplies in larger quantities, The Soap Dish was able to enjoy the benefits of bulk pricing discounts, then pass these discounts along to competitors who utilized these same items. In so doing, their supply business grew significantly, while establishing themselves as an up and coming player in the competitive market of soapmaking supplies. The additional revenue generated by the supply sales has allowed them to penetrate new markets, introduce new product offerings, and update internal systems at a rate that might not have been possible without the lateral expansion. In addition, the availability of a recipe database has allowed new and inexperienced hobby soapmakers a venue from which to gain knowledge, as well as affordable startup supplies. The presence of the resource helps in building customer trust and loyalty -- both are key elements in customer retention.

The basic principles of lateral marketing in this example are quite simple. Look at your existing product offering, and identify items which complement that offering, and also appeal to others serving your general market. Identify a need in the market for the item or service - based upon price, availability, or strictly on service. Then, develop a solid strategy to satisfy this need. By positioning yourself to meet the challenges created by the need, you also position your business to benefit from the solution you create.

About the Author
© 2005 Traci Hayner Vanover, The Promo Diva". Traci is the owner of The Creative Concept, http://www.TheCreativeConcept.com. The Creative Concept offers a wide assortment of design, marketing, and promotional tools to help small businesses and the cottage industry. The Promo Diva" is also the owner of Botanical Elements Trade Association, which serves handcrafters of home and personal care, home fragrance, and herbal products.

They are located at www.BotanicalElements.com.

To learn more about The Soap Dish", visit them online at www.TheSoapDish.com.

# # #

Powered by WhyPark.com | Site Map | Home