ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Financial Services Using New Business Methods Enabled by Software Patentable in the US -- With Extraterritorial Effects

(PRWEB) March 27, 2006 -- One might fairly question what good is there owning a U.S. patent when one’s business is not located in the United States. First, having a U.S. patent enables the owner to prevent sale of the product in the United States, a significant portion of the market for almost any international business. Such a sale would be infringement based on 35 U.S.C. §271(a)-(c).

In other words, if the patent includes claims to a computer encoded with the software, then importation or sale or merely offering to sell the computer with the software by an unauthorized third party in the U.S. would infringe the patent. If the patent includes claims written to a method encoded in a computer-readable medium, then the patent owner could prevent unauthorized importation into the United States of the program stored on a disk, for example. If the invention is a process or method, the patent owner can prevent the practice of the claimed process in the United States.

This means that U.S. competitors of the patent owner could be denied the right to practice the invention, thus giving the patent holder a comparative advantage commensurate with the exclusive right to practice the technical advantages of the protected invention. Further, not being able to access the U.S. market may provide de facto worldwide protection in so far as economies of scale or some other business factor, such as the location of major clients in the U.S., play a significant or controlling role in a competitor's decision as to whether to deploy a similar system.

Regarding patented processes, title 35 U.S.C. § 271(g) states the following:

Whoever without authority imports into the United States or offers to sell, sells, or uses within the United States a product which is made by a process patented in the United States shall be liable as an infringer, if the importation, offer to sell, sale, or use of the product occurs during the term of such process patent . . .

This means that process patent protection is extraterritorial is a sense in that anything created by the patented process may not be used or sold in the U.S.     Therefore, by having the rights evidenced by title to a U.S. patent, one may exclude access to the U.S. market of the information which is the end result (i.e., the « product ») of a patented method of doing business. For instance, if Signature had been successful in obtaining process patent protection for the HUB AND SPOKE(TM) system, they could prevent access of the output of this process to American mutual funds or American mutual fund clients from all sources but their own. If the Internet is contemplated as a means of distributing information which is the «product» of a process or method claim, then, given the as-yet-unresolved question as to whether offering information on the Internet from a server outside the United States is an infringement of a U.S. patent, this makes such distribution by anyone but the patent owner a risky endeavor. Thus, only the patent owner can distribute the « product » of the protected method without such a risk.

At a recent European conference attended by international patent professionals, one practitioner announced a claim drafting strategy for the protection of software for use on the Internet which will raise significant extraterritorial effects for national patents.     The strategy, if adopted in the United States, will essentially prohibit the implementation and use by unauthorized third parties of software on the Internet that is patented in the United States, unless measures are taken by the third party to deny access to U.S. users. This strategy is implemented by obtaining a patent claim which provides protection for a signal encoded with the new software. This suggestion received contemporaneous approval by Mr. Anton Holzwarth, Director of the European Patent Office who further stated that the word « medium » when used in a claim, should be interpreted broadly to include a signal where possible.

Therefore, if a signal carrying the computer program is transmitted to the United States and a valid patent for the software having a claim to the « a signal encoded with the computer program . . . » has been obtained, the patent owner or exclusive licensee may take action for patent infringement in the United States. A defense that the infringer has no means of controlling access to the program from countries in which the software is patented will not likely be effective because some semi-private networks on the Internet provide their users with the ability to deny access from users attempting to gain access from selected countries.

Further, 35 U.S.C. §271(b) states that whoever «actively induces infringement of a patent shall be liable as an infringer». There is no stipulation that this person need be within the territorial boundaries of the U.S. when this inducement takes place. This means that the executive director of a bank who calls someone anywhere in the world for the purpose of enticing or pressuring another person into infringing the patent may also be adjudged an infringer. This means as well that if a partial « signal » is sent into the United States, which, when combined with a signal generated by a user in the United States, reproduces the protected software signal (as described in the preceding paragraph), then the party sending the partial signal may be liable for contributory infringement.

Therefore, in a global financial system, being able to practice the invention to the exclusion of U.S. competitors may represent a significant comparative advantage to the patent owner, whether based in the U.S. or overseas.

Conclusions and Implications:

Concerning the extraterritorial effects of U.S. patents, these simply cannot be ignored in a global business environment, particularly in a global Internet environment. Therefore, a U.S. software patent search should be performed before committing to any long-term or capital-intensive software development project. Further, U.S. patent protection should be sought for any technology which might afford a patent holder a global competitive advantage. In addition, in the rare case that the U.S. market is not of interest, yet implementation of a method patented by someone else in the U.S. on a portion of the Internet is of interest, consideration should be given to blocking access to the information product of the method for those who would try to access the information from the U.S. or any other country in which others have obtained patent protection.

For questions on patenting business methods, fill out our contact form on our website at www.moetteli.com.

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