ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Business Card Etiquette
When doing business abroad it is important to understand the local culture. Culture includes areas such as a country's norms, values, behaviours, food, architecture, fashion and art.

Selling Your Business Note
Before I go further, let me ask a question- if you won the lottery tomorrow, would you take the payout in a lump sum or in monthly payments?Most people would take a lump sum because even though it might be less than the total prize, they would have control over a large sum of money now and could let the time value of money go to work and increase their winnings.So why then would you opt to get paid on your business sale over several years rather than take a lump sum payout?The answer is probably because you didn't know that you could get cash for your business note.

Business Innovation – the Value of Frameworks
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

The Buzz About Viral Marketing
Have you ever made one decision that completely altered your life? It can be that it altered it for either good or bad, it doesn't matter, but just one decision that changed everything?

Marketing Resources & Results and Donaldson Resources Present Teleseminar on Branding
"Branding Your Business for Better Results" Helps Listeners Refine Their Branding for Local Markets.

Ex-Yankee Pitcher Pitches Barter As Powerful Business Tool
Mission Viejo, CA - June 14, 2005 - Bob Meyer, a former major league pitcher in the 1960s who signed four-consecutive major league contracts with the New York Yankees, is now the most visible spokesman for the worldwide commercial barter industry.Meyer is the publisher of BarterNews, which he founded 25 years ago.

Home Based Business Opportunity
A home based business opportunity is a way to earn an income without the need to actually report to a workplace everyday. There are several requirements that one must possess in order to be successful in the work at home workforce.

Interesting Web Design Will Surely Make Your Business Shine
If you are a serious online entrepreneur and want to have a website that sends the right message to the visitors, you must know that there are some web design techniques simply inappropriate for a business website. While search engines will not care about web design but people will show no interest if your website is indistinctive.

MidMarketer Publishes new Report Demystifying EMM- Enterprise Marketing Management
New report focuses on the 'enterprise' of mid-sized companies, and why they need to integrate for marketing automation.

Shorten Your Iinternet Business Learning Curve
If you are considering starting an internet business, I have some bad news for you: 95% of new internet businesses fail This statistic, although depressing is factual

Contractors can Create Competitive Advantage With Green IT Business Strategies
Federal mandate to reduce energy consumption by 30% allows for solutions to energy crisis

Swiftlocal Delivers the Power of Affordable Local Search Marketing and PR to Small, Medium and Large Size Business Organizations
Originally built for large companies and national brands, Client By Design's SwiftLocal solution now makes it easier for small to medium size businesses to increase local foot-traffic and sales.

B2B Marketing Vendor Marketo Honored as Presenter at Software 2008's Exclusive "Innovation Showcase"
Innovative on-demand lead management software to be presented to industry leaders.

Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.

How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable.

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.

Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?

The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer. Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service, and great service can separate you from your competitors.

Next, develop a customer retention program. It costs five times more to develop a new customer as it does to keep an old one. E-newsletters are an essential part of my customer retention program and should be a part of yours too.

Finally, here is a random list of other items that can be considered part of your marketing arsenal.

your reputation

advertising

consultations, demonstrations, seminars, samples

community involvement, cause marketing, philanthropy

media contacts, bylined articles, op-ed pieces

guest speaking program

great working environment

employee training & development program

networking, referrals

contests

customer surveys

special events

If your time for marketing related tasks is limited, take some advice from my marketing mentor: pick three things from above and do them right.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.