ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

New Federal Government Rule Changes E-Mail Writing for Business

San Francisco, CA (PRWeb) December 15, 2006 -- On December 1st, the US Federal Government passed new rules requiring that companies keep better track of their e-mail communications and instant messages (IM) in case of litigation. In the event of a federal lawsuit, both sides must now produce "electronically stored information" as part of what's known as e-discovery, the sharing of evidence before a trial. The bad news is that if your business is ever required to produce electronic records as evidence, you will probably end up spending hundreds of thousands of dollars - prior to any legal fees - just sifting through the backlog of e-mail records and copying those that might be relevant to the case.



"Then there is the matter of what you will find," say Karen Leland and Keith Bailey, creators of the The Essential E-mail Training, the online e-mail training program and authors of the bestselling business book, Customer Service For Dummies - 3rd Edition, "Many businesses we have worked with have been shocked to discover the vast amount of inappropriate, unethical and unprofessional writing contained in e-mail messages that their staff have been sending both internally to coworkers and externally to customers, vendors and others outside the company." Politicians, CEOs and software companies have hit the headlines in recent months because they were apparently unaware of some basic electronic communication guidelines.

According to Leland and Bailey - who have had over 30,000 people from some of America's biggest corporations attend their live e-mail training program or view the online version - prevention is always cheaper than the cure. "Our clients take a preventative approach to e-mail issues," says Keith Bailey. "By training their staff in the proper business e-mail writing and IM writing, companies have an immediate - and low cost - impact on what they communicate electronically and the opportunity to prevent problems before they end up as part of a potentially costly court case."

Excerpted from their Essential Email online e-mail training program and their book Customer Service For Dummies 3rd Edition, Leland and Bailey offer the 10 most common e-mail and IM mistakes along with some simple solutions that can help your company avoid an e-mail nightmare down the road:

Mistake 1: Thinking e-mail is good for everything
Don't let convenience blind you, sensitive issues, confidential information, provocative subjects and areas of conflict are just a few of the messages that should be off-limits to email and dealt with via phone or face-to-face.

Mistake 2: Not writing e-mail from the reader's perspective
Could your message be misinterpreted? Could an innocent tongue-in-cheek remark be misconstrued? Re-read all your e-mails and become sensitive to their "tone" and how readers might interpret them.

Mistake 3: Forgetting about the importance of etiquette
It's always a good idea, no matter how rushed you are, to create a positive impression by using an opening and closing (for example, Dear Mr. Smith or Regards, Joe Black), correcting sloppy grammar and spelling, using a clear and descriptive subject line, and not using jargon and abbreviations that might mystify the reader.

Mistake 4: CCing the world
Often, people courtesy copy (cc) others as a means of cyber-gossip or to vent their frustrations. This leads not only to traffic jams in others' in-boxes, but in the worst case, defamation, and in the best case, hurt feelings. When writing e-mail, only cc those parties that are directly related to the situation or email message.

Mistake 5: Believing that an erased e-mail is gone forever
Even if you delete an e-mail message from your in-box, it is retrievable from the company's system, the recipient's computer, or from the recipient's company's network. With technical know how, e-mails can even be retrieved from your computer's hard drive. Learn to think of e-mail documents as permanent.

Mistake 6: Viewing instant messages as less 'formal' than e-mail
The nature of IM or chat is similar to a conversation where both parties are responding to one another in real time. Living up to their name, IMs happen in the moment and, unlike e-mail, they are reactive. The next thing you type depends on the message you receive. With their rapid-fire speed it's easy to forego discipline and make silly mistakes - such as making assumptions that have little or no facts behind them, promises that can't be fulfilled or disclosing private company information.

Mistake 7: Assuming people have time to read your entire message
To be most effective, whenever possible, e-mail messages should contain all the most pertinent and important data in the first paragraph. Most of us have a short attention span when reading from a computer screen and if we think we know where the message is going, it's easy to save time and move onto the next message without having read the nugget of information buried in the last paragraph.

Mistake 8: Mismatching the sender's tone
One of the toughest aspects of writing e-mail is developing a feeling of rapport - especially if you don't know the person with whom you are corresponding. Writers with a formal, no-nonsense style usually like a similar response. For others who take a more chatty and expressive approach to their emails, respond in kind.

Mistake 9: Lack of a clear request
You know how frustrating it can be to read and reread an e-mail and not know what the sender really wants, "Is it an FYI or do I need to do something?" Email senders take note; specific requests are essential in email. Make sure yours are clearly defined, have a timeframe attached to them and include any necessary background information. If your email isn't a request label it an FYI.

Mistake 10: Not re-reading before you hit 'send'
As any contractor knows the rule is "measure twice, cut once." By reading your e-mail over before you send it you can catch and correct all sorts of mistakes before they get to the recipient and possibly create a bad impression or put you and/or your company in hot water.

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