ADUTAINMENT: Advertising as Entertainment
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Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...
Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.
Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
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First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.
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Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.
Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising
Internet Marketing and Viral Marketing Techniques
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing. Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. For more details visit to www.paylock-generator.com .Think about it as an exponential effort once launched its benefits and effects only get stronger.
Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online
Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts
Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly
Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.
How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop
Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.
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Portland OR, (PRWEB) October 4, 2006 -- Hospital marketing executives need to better target and execute the online marketing of their facilities and services directly to consumers. They can no longer rely on yesterday’s tactics to influence the awareness, preference, purchase, and loyalty of today’s healthcare consumers. That’s what interactive marketing agency White Horse found in researching hospital and health plan online marketing efforts.
According to White Horse, there are several reasons why it’s now essential for hospitals to revisit their online marketing strategy:
• The aging of the significant Boomer population
• Consumers’ increasing proficiency with the Web and their increasing predilection for the Web when researching healthcare information
• The rise of consumer-directed healthcare such as CDHP
• Changes in the healthcare industry, including increasing competition among healthcare providers for consumer dollars
• Continued pressure to improve operational efficiencies and cut overall costs
• The shortage of qualified healthcare workers—nursing, clinical and IT professionals, in particular
• Emergence of new interactive tools
As healthcare costs rise and employers put more responsibility on consumers for choosing how to spend their healthcare dollars, consumers are wielding greater influence and demanding reliability, credibility, and value from their healthcare providers. But according to numerous industry studies, many hospitals, even though they have a Web site, haven’t yet stepped up to the challenge. The usability and usefulness of their Web sites lag far behind those of other industries. And few provide the hospital with a distinct competitive advantage.
White Horse, a leading interactive marketing agency in Portland, Oregon, is helping hospitals respond to consumer and industry demands through a number of online marketing strategies. Recently the agency worked with the University of Pittsburgh Medical Center and East Texas Medical Center to help evaluate and improve their online marketing efforts.
Eric Anderson, Director of Agency Services for White Horse, says, “Successful hospitals will be able to understand and capitalize on the rise of consumer control. They will realize the Web’s potential for building brand awareness and consumer preference, reducing operational costs, and influencing consumer behavior, including purchasing decisions and disease management. By demonstrating quality of care and being a source for health information, hospitals can attract more patients, increase the number of physician referrals, and recruit prospective employees.”
White Horse recommends that hospital marketers implement the following to ensure that their Web site is contributing optimally to the hospital’s bottom line:
• Evaluate your current Web site’s usability
• Understand your site’s visitors and their needs; consumers at different ages are likely to search for different information in differing ways
• Based on the usability evaluation and user research, address critical sites issues such as navigation to improve patient access
• Clarify and refine your online brand to better represent your hospital’s image, change or build consumer perception, and differentiate yourself from competitors
• Structure your Web site to allow for future growth and integration of interactive capabilities
• Implement search marketing for broader online reach and awareness building
• Evaluate, recommend, and implement a content management solution to cost-effectively keep your content fresh and up to date.
• Measure and analyze site performance; recommend, and implement enhancements; tie revenue to the Web
A March 2006 survey of health care executives indicates that reputation in health care is a top priority for the majority (two-thirds) of industry leaders. A usable, effective Web site can be a way for a hospital to distinguish itself in its market. And the nation’s Most Wired hospitals, according to the journal of the American Hospital Association, are currently developing Web sites that provide such interactive features as online health coaching for obesity, smoking and chronic conditions; online pre-registration for services from scheduling tests to appointments online; ability for patients to check test results online; online bill pay; and the opportunity to visit a physician virtually. All of these efforts will help forward-thinking hospitals reduce costs, compete more effectively, win consumer favor, and improve resource efficiencies.
For more information contact Eric Anderson at 1-877-471-4200 or visit http://comps.whitehorse.com/healthcare/.
About White Horse
White Horse can help hospitals engage the reach and interactivity of the Web to change consumer perception—to build online brand and influence consumer preference for—and loyalty to—their facility. And through Web use, improve efficiency and reduce costs. The privately held, woman-owned interactive agency specializes in marketing for healthcare plans and hospital/clinic systems. Its client roster includes global, national, and regional clients such as Columbia Sportswear, Knowledge Learning Corporation, Microsoft, Cisco Systems, Celestial Seasonings, University of Pittsburgh Medical Center, and Blue Cross/Blue Shield.
Contact:
Eric Anderson, Director of Agency Services
White Horse
1-877-471-4200
http://www.whitehorse.com
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