ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Dealerskins' Digital Video Viral Marketing Project for Auto Dealers Takes Internet by Storm
Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has launched a video and viral marketing project to promote its highly successful nationwide user groups. The video can be viewed at; http://www.youtube.com/watch?v=Yn09XoUySFg It tells the initially sad tale of a dealership Internet sales team, and ends with a strong redemptive finale at a Dealerskins User Group. There is a tongue-in-cheek reference to Glengarry Glenn Ross with a cameo from company founder; well know ...

Viral Marketing: Internet Marketing Strategies
First of all, I realize that anything with "viral" in the name doesn't conjure up images of something you want close by, but there is a new type of Internet marketing known as "viral marketing" is worth investigating. Despite its unflattering appellation, it is an effective Internet collaboration marketing tool, and one that is important to understand if you want to expand your business.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Internet Marketing And Viral Marketing
Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

Business Case a Must for Successful Business Intelligence, Says Cognos VP

Ottawa, Ontario (PRWeb) December 8, 2006 -- New research puts analytics and other business intelligence capabilities at the heart of modern marketing. And after disaster recovery and Web services, business intelligence appears in more IT budgets than any other IT initiative.

This underlines the importance of building a business case to support successful enterprise business intelligence deployments, says Leah MacMillan, vice president of product marketing at Cognos, one of the world's leading providers of business intelligence and performance management solutions.

Overcome limitations

According to MacMillan, one reason is to overcome the limitations in current business intelligence deployments. Many begin in response to an immediate tactical need, in the absence of a business case and with little thought given to longer-term requirements. These deployments often deliver on their objectives. But over time, says MacMillan, they also create a mess of disconnected deployments, overlapping architectures, and data silos that cause integration headaches when it comes time to build a foundation for enterprise-level business intelligence.

Assess organizational skills

Building a business case can help IT untangle that mess to understand their organization's business intelligence landscape, adds MacMillan. Overlapping deployments usually mean overlapping skill sets as well. Creating an inventory not only of applications, but of user sets and their respective skills can help IT determine both current and future needs.

In the business case, data, architecture, capabilities, and training must all be aligned. Most IT organizations are likely familiar with their organization's data strategy. They must also understand their users' readiness to use business intelligence.

Clarify goals

IT and business users must agree on a clear answer to this question, stresses MacMillan. Sometimes it comes down to language: IT thinks in terms of capabilities, while business users talk about top-line benefits. Working out an answer together and documenting the results, ideally through a Business Intelligence Competency Center (BICC), can help the two sides find a common ground. In this way the business case becomes a common reference for everyone
throughout the process.

This can be easier said than done. The broad range of business intelligence capabilities present enormous potential to improve decision-making and insights about the business. The key is to keep the discussion focused on strategic goals.

Discussions about strategy are easier when they involve a senior executive, observes MacMillan. These individuals can strengthen the business case in three areas that often lie outside of IT's core skills: a deeper understanding of corporate direction and strategy; framing the case in a way that other executives will understand; identifying relationships with other stakeholders that IT must either form or nurture to build internal support.

For enterprise-level deployments, an executive sponsor is essential. IT departments that view business intelligence as a strategic priority must approach the business case in the same way the organization treats its ERP and other mission-critical applications. Costs, complexity, and risks must all be thoroughly addressed.

Channel enthusiasm

Business intelligence users are usually its most ardent supporters, concludes MacMillan: "They've seen the benefits it brings to their performance and to the business and are passionate about sharing their success. In building a business case, they can channel that passion in a way that can bring about greater success."

# # #

Powered by WhyPark.com | Site Map | Home