ADUTAINMENT: Advertising as Entertainment
JellyBasket.com - JELLY by the CASE or as a GIFT BASKET.

Best Email Advertising of 2008 to Be Named by Web Marketing Association
The Best email advertising in 86 industries will be judged as part of the 2008 Internet Advertising Competition awards. Companies or agencies wishing to nominate their work for consideration may do so at IACAward.org (http://www.iacaward.org?gad=CNvQkJkDEgjMICey2iA0NRi6nML_AyCb88Qv) before the deadline of January 31, 2008.

Viral Videos: Lethally Effective Advertising Carriers
Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.

MJM Internet Adds Internet Video Production to Enhance Dealership Websites With Tactical, Online Video Marketing
Automobile dealership website production firm, MJM Internet, has added Internet video products to enhance their clients' online marketing. Produced quickly, and at low cost MJMI internet video's feature online actors, and dealership personnel. They help bring car dealerships' online marketing to life using the site, sound and motion of video seemlessly added to their websites. Flexible and effective, integrated video should prove to give dealerships a competative advantage.

SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters
The Specialized Information Publishers Association Will Feature Leadership Keynote Speakers (http://www.newsletters.org/Events/Annual/2008/index.htm), Jay Berkowitz, Josh Macht, Bob Bly, Chris Schroeder And Fredrick Marckini On June 1, 2008 In Washington, DC

Consorte Media Announces New Email Marketing and Video Advertising Solutions
New product offerings from leading Hispanic digital marketing company give publishers additional ways to monetize traffic and help advertisers connect with Hispanics online

Social Advertising Changing Internet Marketing: Moving From Forced Advertising To Opt-In Ads
SplashCast CEO Helps Define The Emerging New Marketing Field At L.I.S.A Conference - First Forum Dedicated To Social Advertising

Viral Marketing - The Future Of Advertising?
To understand viral marketing you need to be familiar with social memetics ? the idea of viral marketing is to create a product or advert that encourages the end user and potential customer to also become your promoter.

Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly

How to Incorporate Viral Marketing Techniques to Your Internet Marketing Arsenal
Viral marketing is not the last disease found, nor a virus to your desktop

Video Email And Its Impact On Internet Marketing
Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person?s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed
Have you ever been to a chat room?Have you ever posted a message?If yes, now you may learn some free web advertising secrets on how to market your products and services in chat rooms.Chat Room Marketing is the use of online chat rooms to promote your product or service.

Internet Advertising: Viral Ads
Viral ads are called so because they are sent through emails, from account to account, spreading like viruses. The negative connotation of the name is merely due to its dispensational nature and not necessarily to any potential ill-effect brought on by its presence or any possible disruptive intent of the Viral Ad?s designer.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Viral Video Evolved - Startup LonelyBloggers.com Launches With Viral Marketing Case Study
LonelyBloggers.com is proud to announce a 7 episode, 40 minute viral video series called LBTV that can be watched in it's entirety on YouTube right now. Despite recent reports that a viral video now cost up to $250,000 to produce, LonelyBloggers was able to produce our viral video series with only a $5000 budget. Internet marketers need to understand the growing importance of adding video to your marketing mix as people flock to video sharing sites like YouTube. This means potentially free website traffic as a result, all the time presenting your brand in an exciting manner. Viral Marketing has to be considered as a key part of your future marketi...

TRACO Opens the Window to New Levels of Business Productivity with the Boomi Integration Platform

BERWYN, Pa. (PRWeb) December 14, 2006 -- Boomi Software, a leader in business integration software for small and mid-market companies, today announced TRACO selected the Boomi Integration Platform to help the company more effectively conduct business with its large trading partners.

As a manufacturer of high-end windows, doors, storefront and entrance systems, TRACO does business with some of the largest dealers and developers in the United States. As the company continued to grow, it determined that its existing integration offering wasn't able to scale with its needs. When the company decided to replace its existing ERP system with an Oracle offering, it took the opportunity to revamp its business-to-business (B2B) integration strategy and start fresh with a next-generation offering.

Replacing its B2B integration offering provided TRACO with the opportunity to increase business efficiencies while also getting rid of the time and expense associated with using a value added network (VAN). Soon TRACO will be connected directly to its largest trading partners.

"With the trajectory TRACO is on, we needed an integration offering that could scale with us as we grew," said Mustan Attaar, CIO for TRACO. "We wanted to increase automation in our order receipt and fulfillment processes, and implementing a new integration offering was a key step in making that happen. We evaluated multiple offerings and selected Boomi based on the technical strength of the product and its affordability. It was also very important to us that Boomi could handle more than just EDI."

In fact, the Boomi offering is used to create a data repository to aggregate information from multiple sources to allow corporate reporting. Due to the company's reporting needs, TRACO's technology evaluation looked at a combination of integration and business intelligence offerings from vendors such as Business Objects, Cognos, Sterling Commerce and Boomi. At the end of the evaluation, TRACO selected Boomi and is now in the process of deploying the Boomi Integration Platform.

Boomi's offering will be used to facilitate business with TRACO's business partners by enabling more than just EDI. For example, the Boomi platform allows TRACO to send shipping notices and acknowledgments as part of the ordering and fulfillment process. TRACO can also easily cancel or update orders within the system. In addition, because Boomi captures all of the information flowing through the transactional system and puts it into a data repository, TRACO will experience increased visibility into the status of corporate-wide sales as well as the performance of individual sales people.

"We're starting with the connection with our largest trading partner which should be live within a month, and once we're finished with that, we expect to connect to other partners shortly thereafter," continued Attaar. "Our experience with Boomi throughout the selection and deployment phase has been great. Any time we've had any questions or needed help, the Boomi team is there and helps us get the answers we need."

"Like many of our customers, TRACO came to us initially with a B2B integration challenge, and after we had the opportunity to talk with them, it became clear that we could assist with internal integration as well. In order to fully support partner business transactions, companies often have to pull data from more than one internal source," said Rick Nucci, chief technology officer for Boomi Software. "The Boomi Integration Platform provides integration capabilities that connect applications within and outside of the firewall, and this proved valuable for TRACO. We're pleased with the progress of the deployment and look forward to bringing them live on the system soon."

About Boomi Software
Boomi Software improves the efficiency and effectiveness of small and mid-sized businesses by enabling B2B, application and data integration in one easy-to-deploy, simple-to-use product. Boomi's unique visual integration approach allows users to design and build powerful configurations to handle a broad range of integration needs with point-and-click, drag-and-drop ease. Boomi's integration projects are up and running in weeks, not months, and do not require any programming resources. Backed by its extraordinary support services, customers quickly see the benefit of their investment in Boomi. For more information about Boomi Software, visit www.boomi.com.

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